It’s all about perception. One of the main issues I've noticed on the website is the lack of clarity on what a crafter will receive. Although we have a comprehensive list of offerings, the absence of visual representations like storefronts, shop pages, and success stories is impacting trust-building. When starting out, many companies, such as photographers, often provide free services to friends and family to build their portfolio and garner reviews. It is crucial that we establish ourselves as a trusted brand. While we are currently offering a 6-month free trial, I believe a more hands-on approach will be beneficial once we update the branding and website.
Crafter Launch Strategy I suggest reaching out to crafters, those not already on your email list, through personalized written emails or social media messages. Offer them a 6-month free trial in exchange for their feedback on their experience at the end of the period. This approach emphasizes building a partnership rather than a simple sale. The visibility of a greater number of crafters lends credibility to our platform. By initially providing these free accounts, other businesses will be intrigued the value and potential advantages, creating opportunities for future sales.
We need to look credible in more ways than just branding!
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