Overview Sectors Ecommerce Subsector Breakdown
Key Trends
• Apparel and accessories for personal style and self-expression. Examples: Shoes, clothes, purses, glasses, timepieces, jewelry, leather goods, and scarves. • Major retailers: eBags, Zara, Nordstrom, Clarks, and Amazon
• Changing cultural trends, emerging social media platforms, and the arrival of younger generations all bring new creative personalities to the market. Brand marketers are encouraged to perpetually update their influencer playbooks. • Generative AI’s breakout year is forcing fashion players to look beyond operational automation to capture value. • The rapid growth of the Internet of Things (IoT) represents an unprecedented opportunity for the electronics manufacturing industry, which in turn will lead to increase in sales for ecommerce. • Positive sentiments towards purchasing furniture online surged following the COVID-19 crisis due to attractive discounts and the convenience of online shopping. • Amazon and Wayfair dominate the online furniture retail landscape and coexist as omnichannel retailers. • Consumer interest in hobbies and recreation at home rose greatly during the pandemic and is continued by social media DIY trends, influencer marketing, and • Sustainability, social justice, and equality — consumers are paying closer attention than ever to the supply chains and production sources of theirgoods.
Fashion
• Gadgets and tech solutions for modern living. Examples: Home appliances, cell phones, and smart streaming devices. • Major retailers: Amazon, BestBuy, and Ikea
Electronics
• Home and office furnishing. Examples: beds, tables, lighting, shelves, and seating. (Omits permanent fixtures, like sinks, baths, electronics, and household appliances.) • Major retailers: Amazon, Wayfair, and Ikea • Recreation and personal skills. Examples: video game consoles, musical instruments, art supplies, children's toys, sporting gear, and gardening equipment. • Major retailers: Walmart, Amazon, and Target
Furniture
Toys, Hobbies and DIY
Source: FE Internal Analysis.
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