Ecommerce Financing Activity
Ecommerce Financing by Year (In Billions of USD)
Total Deal Size in ($B) # of Deals
456
Annualized
354
397
102
217
While the market has experienced a correction in recent years, new indicators show lasting potential in the sector. Key trends: • Funding Decline: Ecommerce funding volume increased significantly in 2022 and 2023 as economies continued to rebound from the pandemic. Ecommerce saw 300% growth in 2022 and an additional 17% growth in 2023. The growth rate looks promising for 2024. • Shifting Investment Strategies: Mimicking the growth trend seen in 2023, VCs are currently deploying good investment sizes. • Food & Beverage: Trend in 2024 shows that food & beverage remains the most sought-after sector in financing, followed by fashion and electronics. The turnaround in Q1 2024 provided a positive outlook for ecommerce.
1.1
1.4
1.2
0.6
0.3
2021
2022
2023
YTD 2024
Financing Volume by Quarter (In Billions of USD)
Total Deal Size in ($B) # of Deals
126 125
118
103
101
99
92 94 93
69
36 33
15 17
0.0 0.2 0.1
0.1
0.3 0.4 0.3 0.2 0.3 0.4 0.3 0.3 0.4 0.3
Q1
Q2 Q3 Q4 Q1
Q2 Q3 Q4 Q1
Q2 Q3 Q4 Q1
Q2
2021
2022
2023
2024
Source: Pitchbook as of June 2024. Data consists of transactions where deal value was disclosed.
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