Ecommerce & Consumer Products Summer Report 2024

Ecommerce by the Numbers

Global Retail Ecommerce Sales Growth 2022-2027

(In Trillions of USD)

• The retail ecommerce sales globally reached $5.8 trillion in 2023 and are projected to grow at an 8.3% CAGR to $7.9 trillion by 2027. • Ecommerce retail sales grew 1.6 times in China, 3.3 times in the US, and 4.5 times in the UK during the COVID-19 lockdowns. • Sales penetration in the US more than doubled to 35% in 2020 from the previous year, roughly the equivalent of ten years of growth. • 20.1% of retail purchases are expected to take place online in 2024. By 2027, it will grow to be 23%. • Nearly 20% of total global sales in 2021 were made from online purchases. By 2025, this will grow to nearly 25% of all global sales. • Amazon accounts for 37.6% of ecommerce sales, the highest market share of all ecommerce companies. It receives 2.8 billion site visits per year, the highest in ecommerce. It's followed by AliExpress, which has 952 million annual visitors, and eBay, which has 872 million.

Forecast

7.9

7.4

6.9

6.3

5.8

5.3

2022

2023

2024E

2025F

2026F

2027F

Source: Forbes Advisor

9

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