STAKE YOUR CLAIM: IMPROVING COMPETITIVE ADVANTAGE Telcos know that too much market saturation is bad for business. But telcos don’t have the superhero option to stake their claim on a certain territory, making competition fierce. It’s never been easier to shop around for the best deal, especially with multi-year- long contracts falling by the wayside, mobile number portability (MNP) that allows you to keep your number when switching networks, and providers willing to undercut each other to gain business. This translates to churn rates of up to 67% for some telcos 10 .
YOUR CUSTOMER EXPERIENCE SUPERPOWER: PERSONALIZATION McKinsey found that companies which excel at personalization, driven by data analytics, generate 40% more revenue than those that don’t. Yet only 5% of telcos are using analytics to its full potential to power personalization and in onboarding and continue through the full lifecycle, from determining pricing and finance eligibility at application, to determining Next Best Offer (NBO) for cross-sells and upsells. But why would you use a decisioning engine to power personalization? Your decisioning solution integrates with an immense amount of data sources and uses advanced analytics such as AI and ML to optimize decisions for a wide range of use cases such as fraud, KYC, credit risk, offer eligibility, and more. With its ability to access, analyze, and action data in real-time it can ensure you respond to NBO triggers in real time. turn competitive advantage. Personalization should start at
On top of that, people are upgrading handsets at increasingly slower rates 12 , and unlimited mobile and internet access doesn’t leave much room for service expansion. Despite this, almost 33% of wireless shoppers sign up for telco service to get the latest handset 13 . Offering the most competitive service rates and financing options is the key to keeping your customers by your side. Optimize easily for a competitive advantage using solutions that can: • Mine data to determine optimal pricing for each subscriber segment • Learn as it decisions with AI to stay competitive • Pre-approve upsell and cross- sell opportunities for qualified subscribers
Meet customers where they are with personalized, retention-promoting offers, using software that can: • Make real-time decisions for improved customer experience • Perform data-driven analyses to identify Customer Lifetime Value- maximizing opportunities • Produce customized offers to subscribers based on activity and usage
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