Looking Ahead
The continuing digitization of the global economy brings ever-increasing numbers of cyberattacks and presents cybersecurity providers with compelling opportunities. The adoption of cloud services and other emerging technologies, such as AI, ML, and blockchain, constantly exposes us to new security vulnerabilities that require advanced cybersecurity solutions. This is evident with the increasing sophistication of cyberattacks, like ransomware, phishing, and the ever-evolving Advanced Persistent Threats (APTs), which continually take new shapes and forms. Additionally, the enforcement of data protection rules will require corporations to invest heavily in data security. Amid talent deficits and the desire to boost log visibility, SMBs and midmarket players are focused on implementing more advanced solutions. Billions of dollars in revenues are set to flow into the market in the next few years, and providers will look to seize the moment. This means optimizing engagement with the cloud, developing a pricing model for the midmarket, expanding managed-service offerings, and embracing innovation. In short, it means finding productive combinations of products, prices, and services that vendors can tailor to target segments and are flexible enough to scale. Dealmaking is expected to shoot up in such a high-growth environment, and it is natural to anticipate a boost in fundraising and M&A, as has already been witnessed in the past few years.
24
Made with FlippingBook - Share PDF online