or more recently, navigating the protests and safety issues near many of our stores, each of you banded together to truly define what it means to be Strong, Dedicated, and most importantly, Together through these unique and ever changing times.
DEAR TEAMMATE
A Message from Marko
Dear Teammate: In 2022, Bridgestone Retail Operations achieved another groundbreaking year, setting new records for the second consecutive year. This past success is driving our future focus, with a strong emphasis on BSRO of the Future in 2023 and beyond. Our vision for BSRO of the Future is to evolve and consolidate our leadership position in the automotive care industry. This is a direct result of our success over the past years. With your dedication and hard work, we have made remarkable progress, achieved extraordinary results and positioned ourselves for the future. Our parent company, Bridgestone, has taken notice of our accomplishments and is committed to investing in our business for both the present and future. As a result, we will utilize new tools, technologies and store experiences to provide service that is quicker, smarter and better than ever to more than 17 million customers.
2 The future appears promising for BSRO, but to realize our vision, we must continue to prioritize and achieve our business objectives in 2023, fueling the strategy for BSRO of the Future. Having passed the midpoint of the year, we are confidently on course, with a remarkable record-breaking performance in sales and profit during the first half, in addition to the successful execution of two Epic events in March and June. Despite encountering many economic challenges, your resilience and unwavering commitment have enabled us to continue delivering outstanding results. We are also pleased to see significant improvements in our recruiting and retention
“With your dedication and hard work, we have made remarkable progress, achieved extraordinary results and positioned ourselves for the future.”
WHAT’S ST IN
–Marko Ibrahim, President, BSRO
efforts as we strive to become the Employer of Choice. The staffing challenges we faced over the last three years are gradually improving, with the current CST headcount surpassing pre-pandemic levels. Being fully staffed in our stores equips our teammates better to take care of customers. Additionally, our VST mix is improving as Maintenance Techs (MTs) graduate to C-Techs, strengthening our teams and providing growth opportunities. Welcoming a new recruitment partner, Wilson HCG, has been crucial in maintaining the forward momentum required for our success. We also continue to uphold Bridgestone’s E8 commitment by initiating early BSRO of the Future endeavors, such as installing EV chargers, solar panels, LED lighting, energy management systems and energy-efficient air compressors. Additionally, we are in the process of equipping every location with state-of-the-art scan tools to bolster the success of our technicians. Every day, our teammates exemplify the true essence of the Promise to Care by looking after one another, our customers and their communities. It’s truly our privilege to work alongside such compassionate, respectful and reliable teammates who prioritize both our customers and their vehicles. This is the reason why so many of our teammates have forged enduring relationships with our longtime and loyal customers. This issue of What’s in Store includes several examples of this remarkable dedication and bond. There are numerous reasons why the Boss chooses to do business with BSRO, but the most significant one is because of you, our incredible teammates who are dedicated to our Limitless success. We express our gratitude for your unwavering commitment to the quality of your work and your dedication to treating the Boss and each other with care and respect. Best,
Marko Ibrahim President, BSRO M. Ibrahim
WHAT’S STORE IN
2
VOLUME XXXVI | ISSUE 2 | SECOND QUARTER 2023
Made with FlippingBook. PDF to flipbook with ease