enjoy the benefits of travelling with the national carrier, in terms of a high level of quality and comfort compared to low- cost travel, as well as an excellent price-to- quality ratio, with an average fare aligned with market needs. All of this makes this service additionally attractive, while the stability of operations and a strong network of connections enable quick and easy transfers to numerous European and regional destinations. “The new direct Belgrade-Alicante service is a result of a detailed analysis of the market and performance of comparable routes, which confirms that Air Serbia remains committed to sustainable growth, increasing its market share and providing its passengers with a better choice of destinations. We are immensely pleased by the fact that we will be able to offer passengers from Serbia and the region even easier access to Spanish resorts this summer. With this strategic move, the national carrier is further boosting its presence on one of Europe’s fastest- growing markets,” said Air Serbia GM Commercial and Strategy, Boško Rupić. Located on Spain’s southeast coast, Alicante is a pearl of the Mediterranean that’s known as the gate of the Costa Blanca. This riviera region contains numerous attractive destinations, including Benidorm, Altea and Elche. Fine sand beaches, a mild climate and tourist infrastructure make this region attractive to tourists from all over the world.
A ir Serbia is continuing to bolster its position as the leading regional airline and has announced the launch of flights to its eighth destination in Spain: Alicante, starting from 1 st June 2026. Flights to this popular summer resort on the Costa Blanca Riviera will be available twice a week, every Monday and Friday, utilising Airbus A320 aircraft, with the possibility of extending the season. Tickets for this destination are already on sale. The strategic move of including Alicante in its network builds on Air Serbia’s previous success in connecting Belgrade with crucial tourist and business hotspots in Spain like Malaga, Seville, Valencia, Madrid, Barcelona, Palma de Mallorca and the island of Tenerife. The speed of adapting to the market, responding proactively to demand and continuously improving services remain the main advantages that distinguish Air Serbia compared to other airline models in the region. Passengers on this route will be able to AIR SERBIA CONFIRMS PRIMACY ON SPANISH MARKET DIRECT FLIGHTS TO SUNNY ALICANTE SET TO LAUNCH THIS JUNE
Alikante je grad na jugoistočnoj obali Španije, poznat kao kapija rivijere Kosta Blanka Located on Spain’s southeast coast, Alicante is known as the gate of the Costa Blanca
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