Elevate February 2026 | Air Serbia

MODA / FASHION

Mekana, prozračna nijansa bele simbolizuje mir, prostranost i ravnotežu This soft, airy shade of white symbolises peace, spaciousness and balance

other possible options. Indeed, we all search for purity; we just have such dif- ferent ideas about how to find it. From an aesthetic perspective, white is a colour that doesn’t disturb, doesn’t rock the boat. It’s a colour that can be found easily all around us: in cars, architecture, furniture and interi- ors, even in food and certainly in fash- ion, where it is a “classic” that “never goes out of style” and is a “wardrobe essential”. White simultaneously hints at futurist sensibilities — minimal- ist, raw, clean — but also tradition- al ones — “it’s a nice day for a white wedding,” as the famous Billy Idol song goes. White can be everything to everyone or anything to anyone. “When we went down this path, we felt strongly about encouraging creativity, encouraging you to use your imagination and bring this [colour] in a way that suits who you are and how you want others to see you and how you want to feel,” concluded Press- man. “It’s self-expression.” Many of the past year’s fashion shows were bright, bold and playful, and even included naturally colour-

ed faux feathers on the catwalk during Stella McCartney’s Paris Fashion Week show. White also appeared, as it always does, in simple silk tops at Chanel and collared dresses at Givenchy, while Meghan the Duchess of Sussex donned a striking all-white ensemble to attend the Balenciaga show in Paris. U.S. First Lady Melania Trump can also often be seen in all white outfits. Are you perhaps wondering how to introduce Cloud Dancer to your ward- robe or living space? Start with ba- sic essentials: picture shirts as soft as clouds, comfortable undyed den- im and loungewear that you’ll want to wear all day — and imagine it all in that dreamy off-white hue. For a quick home makeover, replace the bedding with fresh, clean tones, add plush blan- kets or a few stylish decorative de- tails to instantly introduce more light, but also to create a more tranquil, coz- ier atmosphere. The good news is that you probably already own something in this “subtle” and “understated” col- our of the year. For the environmen- tally conscious among you, this means there’s no need to buy anything.

68 | Moda » Fashion

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