indicators of success,” said Air Serbia CEO Jiří Marek. Air Serbia’s successes are the result of a clear vision and strategic development. The destination network was further bolstered in 2025 with the launch of six new routes, among which Shanghai stands out as the latest long-haul destination. The launch of seven new routes is planned for 2026: Santorini, Alicante, Baku, Toronto, Seville, Tenerife and Tromsø. These destinations will offer passengers authentic experiences and the opportunity to explore the world in a unique way. Flight frequencies are also planned to increase on nearly 20 existing routes, including Athens, Bari, Florence, Istanbul, Lisbon, Madrid, Milan, Nice, Thessaloniki and Tbilisi, providing passengers with greater flexibility in planning their travels.
RECORD YEAR (2025) FOR AIR SERBIA MOST PASSENGERS CARRIED IN A SINGLE YEAR IN THE COMPANY’S HISTORY
A ir Serbia achieved a historic success on 28 th December 2025, when it broke the record of 4,531,000 passengers carried in a single year, which was set in 1987 by its predecessor JAT and which once again confirmed the company’s position as the region’s fastest-growing airline. This result is particularly significant considering that JAT was then servicing a much larger market. After nearly four decades, Air Serbia, as the successor company, is proudly inscribing a new chapter in the history of Serbian aviation, based on long- term vision and sustainable development. “During last year, Air Serbia recorded the highest traffic volume since its establishment, thanks to the continuous expansion of its destination network, increased flight frequencies and the constant improvement of service quality. The record results achieved reflect strong passenger demand and growing trust in the Air Serbia brand. The company will continue to optimise its capacity with the aim of providing passengers with even greater comfort and convenience during travel. We are working intensively on personalising the passenger experience and transforming our traditional service into a modern, digitally-supported and
customer-oriented offering. By combining tradition, innovation and technology, we are introducing our own loyalty programme for the first time, which will allow members to enjoy enhanced benefits and earn points even when not flying. Breaking the record in passenger numbers represents a strong confirmation of the correctness of Air Serbia’s strategic direction – investment in fleet, technology and people, with a constant commitment to service quality. The national airline will continue to actively shape the future of travel, where speed, simplicity and an excellent passenger experience are key
Za ovu godinu planirano je otvaranje još sedam novih linija – Santorini, Alikante, Baku, Toronto, Sevilja, Tenerife i Tromzo The addition of seven new routes is planned for 2026: Santorini, Alicante, Baku, Toronto, Seville, Tenerife and Tromsø
Tokom 2025. godine dodatno je ojačana mreža destinacija, među kojima se posebno izdvaja Šangaj The destination network was further bolstered last year, with the standout addition being Shanghai
Air Serbia » Er Srbija | 9
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