Asian Beverages BWS Guide 2022

MAKGEOLLI KOREAN RICE WINE Makgeolli is one of Korea's oldest alcoholic drinks and a staple drink in the farming community. Made from rice, water and a starter known as nuruk, it is low in alcohol unfiltered raw rice wine that is milky-white or cloudy in appearance and lightly sparkling with light viscosity. Usually, it exhibits a mild sweetness with a slight tang – you could say it is sweet/tart in flavour. One of the benefits of makgeolli is its natural probiotics. When the drink settles, two distinct layers are visible. The transparent top layer is yakju or cheongju, and the sedimentary layer is takju. Sometimes the yakju is separated and consumed on its own or distilled into soju. In Korea, you can order Makgeolli on tap in small ceramic bowls.

KOOKSOONDANG MAKGEOLLI BANANA 750ML 191010 $11.00 With fresh banana extract, another

authentic Korean rice wine full of beneficial amino acids and dietary fibre is gluten and sugar-free. It’s like a lighter kind of banana smoothie but with a makgeolli’s clean, smooth taste and aromas. Shake well before serving chilled in high ball glasses.

KOOKSOONDANG MAKGEOLLI WHITEGRAPE 750ML

190841 $11.00

A deliciously slightly sweet makgeolli rice wine with the taste of fresh white grape added for balance and texture. Kooksoondang’s low-pasteurisation retains nutrients such as amino acids and dietary fibre. It is a clean, smooth and refreshing drink. Best served chilled. Shake first before pouring. STYLE / BREWED RICE DRINK TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Think grape Hubba Bubba CATEGORY ROLE $ $

KOOKSOONDANG MAKGEOLLI PEACH 750ML

NEOULBOM MAKGEOLLI RICE WINE 750ML

191008 $11.00

187565 $12.00

This authentic makgeolli from Korea’s No.1 rice wine brand is made with low- temperature pasteurisation to retain nutrients. Kooksoondang’s Peach Makgeolli adds fresh peach extract delivering a fragrant fruit aroma and a clean, smooth taste; it is laden with beneficial amino acids and dietary fibre and is gluten and sugar- free. Best serve chilled. STYLE / BREWED RICE DRINK TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Think sour peach lollies CATEGORY ROLE $ $

A classic makgeolli, ivory in appearance with floral and fruit aromas of banana and flowers. The palate exhibits a sweetness from the rice balanced with the perfect amount of acidity, delivering a clean and soft taste.

STYLE / RTD TARGET CONSUMER $ $

TRY THIS IF YOU LIKE / Think Banana Paddle Pop Icecream CATEGORY ROLE $ $

STYLE / BREWED RICE DRINK TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Milk tea

CATEGORY ROLE $ $

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