Asian Beverages BWS Guide 2022

CHATEUL SOOROK ORIGINAL 375ML

SOJU Korean spirit Soju is one of the most popular spirits globally and with good reason. It is light, clean, crisp and affordable, versatile and approachable. It has a long history dating back to the 13th century. The Koreans love the stuff. It accounts for 97% of the South Korean liquor markets. It can be distilled from barley, sugar, sweet potato, sorghum, tapioca or rice, but it is the flavours that are making this much-loved beverage a hit in Western markets. Korean Chateul Soorok soju is produced using a natural bamboo charcoal purification process. This popular clean and fresh brand of soju made with pure and natural spring water comes in ten different flavours. Explore and discover anything from blueberry to lychee and Americano. Try them all chilled or use them as unique cocktail ingredients. There is one for every taste and occasion.

190666 $11.00 The original is always the best. It’s the most versatile of them all. Mix it with any flavour you desire. Make it your own.

STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Soju

CATEGORY ROLE $ $

Did you know? Soju traditionally had an ABV up to 35%

CHATEUL SOOROK WATERMELON 375ML

190646 $11.00

Who doesn’t love the fresh summery taste of juicy sweet and ripe watermelon? Team it with premium soju and flaunt the most refreshing drink of the season. Take it poolside. STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Watermelon CATEGORY ROLE $ $

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