What’s in the Spotlight on the cover
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FROM GRAINS TO GLASSES BLACK DIAMOND DISTILLERY’S EARL GREY MULE
HALIFAX STANFIELD INTERNATIONAL AIRPORT PANDEMIC PUTS PRESSURE ON ATLANTIC CANADA’S LARGEST AIRPORT Halifax Stanfield is one of the most critical pieces of transportation infrastructure in Atlantic Canada, and a key economic generator that is and will be essential to our region’s recovery. All of Canada’s airports, including Halifax Stanfield, have played an important role
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in the spotlight SHANNON FERGUSON CO-FOUNDER AND CEO OF FANSAVES In this month’s issue we spotlight Black Diamond Distillery’s Earl Grey Mule canned craft cocktail. If you are a reader than you know that Andrea and David Scade of Black Diamond Dis- tillery, both feel strongly about producing all their own alcohol and do not believe that true craft spirits can be produced using shortcuts like flavour additives or mass-produced spirits. Andrea and David strive to stay true to the quality and authen- ticity of what they produce, using natural, pure, organic ingredi- ents, never waiver from the truest form of their craft – because they believe their customers deserve the best. We can tell you that their Black Diamond Distillery’s Earl Grey Mule canned craft cocktail delivers on that promise. “From Grains to Glasses” is a monthly feature that will spot- light what is new from the Craft Brewing and Distilling indus- tries. And you might light to give a try.
03 SPOTLIGHT ON JANUARY 08 UPCOMING EVENTS
16 SPOTLIGHT ON INDUSTRY 18 CONTRACTORS CORNER Being the daughter of an entrepreneur 42 KEEPING YOUR ENTREPRENEURIAL SPIRIT Even during a pandemic remember why you became an entrepreneur 48 SPOTLIGHT ON BUSINESS 50 STARTING UP The Most Important Key to Starting a Business 58 DOING BUSINESS DURING COVID-19 Understanding the important Stages of Ongoing Change Management 62 INN ON PRINCE HOTEL & CONFERENCE CENTRE Amazing Facility in the Heart of Downtown Truro 68 HANDING OVER THE REINS What is in store for the Family Business this decade? 72 SPOTLIGHT ON INNOVATION 74 BUILDING BRANDS WITH BRITTANY Seven Ways to Make Customer Fall Head Over Heels for You Brand 80 PRIVACY-FOCUSED MESSAGING APPS Are users switching rather than sharing? 82 SPOTLIGHT ON HEALTH & WELLNESS 84 HOLISTIC HEALTH Nutrients A to Z: Vitamin Q 86 WORKPLACE HEALTH How to tackle Workplace Stress 90 MOM TO THE RESCUE Why I Still Stayed Home
in the nation’s response to the pandemic from the beginning. In 2020, Covid-19 damped what should have been an amazing year and celebration for the airport as it was a double anniversary year for Halifax Stan- field International Airport. Spotlight on Business spoke with Joyce Carter, President and CEO and Paul Baxter, Senior Vice President Operations & Chief Operating Officer of Halifax International Airport Authority on how they are preparing to rebuild air connections for the community at Atlantic Canada’s largest airport and connect to the world.
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EPIC EATERIES & SWEETERIES THE KNOT PUB LUNENBURG, NS, CANADA This is our first edition of Epic Eateries & Sweeter - ies that will dive into some of the best places across North America for legendary and extraordinary eats and treats. Our first stop is Lunenburg, NS. a small port town on the South Shore of Nova Scotia, Canada. Nowadays this small town located along the shoreline of a natural harbour at the western side of Mahone Bay is known as much for its amazing food offerings as it is for its ship building and vernacular architec- ture because of eateries like The Knot Pub and their amazing peanut butter pie. 54
DOWNTOWN TRURO PARTNERSHIP HISTORY, CULTURE & COMMUNITY PRIDE
Many see Truro as the simple Hub Town of Nova Scotia. It is that place you travel by on your way to other destinations. Spotlight on Business sat down with Jenn Mantin, of the Downtown Truro Partner- ship, to learn more about what this amazing small town has to offer. It does not take long to understand that Truro is a special place and that it offers facilities and business- es usually associated with much larger cities, without comprising on its small-town charm making it the perfect destination for conferences and trade shows or getaway with friends or a planned staycation with the family. Regardless of what you are looking for Truro and the surrounding area truly has something for everyone.
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If you have been lucky enough to work with Shannon Ferguson and FanSaves, like we have, then you know she is a true pro- fessional. You know that she is as passionate about helping you grow your business as she is about growing her own and that she is always willing to share the secrets to her successes. Which is not much of a secret, because it comes from her hard work and determination. We sit down with this innovation and energetic entrepreneur to learn more about Shannon as openly shares where her drive and passion comes from.
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JANUARY 2021 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • JANUARY 2021
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