services that help others also grow their busi- nesses, while feeding your own passion to grow your brand and business. Remember you got into business because you have something to offer the world! PUT IN THE TIME, NOTHING HAPPENS OVERNIGHT - Sometimes when you hit a little slump,
it’s because you are not putting in the required effort to grow the business. In the early stages of a business, expect to be working longer hours to get things off the ground. You can’t just wait for your ideal customers to show up because they magically know you exist. You need to put yourself out there and get some visibility for your business and start creating your brand. You need to be active and engage
preneurs work very hard and put in long hours but still not seeing results. Sometimes it’s just a matter of working differently. If you have an awesome product or service, but no or few customers, then you need to change something. Make sure you know who your target market is and make sure that you are communicating the value of your product or service to them in a way they can relate to.
Another thing that slows down an entrepre- neur and a brand growth is getting caught up in the things that do make money or grow the business. It is the old 80/20 rule, being that you should spend 80 percent of your time on things that grow the business and generate profitable revenue and 20 percent of your time on the things that do not. I know that this is easier said
with other businesses and entrepreneurs and let them know what you can do to help them grow their businesses. If you are a direct-to-consum- er brand, then you need to tell anyone who will listen what you are up to and what your business offers so that you can get the word out. This is not only by hitting the pavement, but also getting active on social media and using plat- forms like FanSaves to connect and engage with potential customers and let them know what you have to offer. They might not be your target customer, but they might know of someone that can use your services and share your post with them giving you the exposure that you need to give your business the boost it needs.
Work smarter not harder – My dad always said this to me a lot and now I know why because it is an important rule. A lot of entrepreneurs work very hard and put in long hours but still not seeing results. Sometimes it’s just a matter of working differently. If you have an awesome product or service, but no or few customers, then you need to change something. Make sure you know who your target market is and make sure that you are communicating the value of your product or service to them in a way they can relate to. WORK SMARTER NOT HARDER – My dad always said this to me a lot and now I know why because it is an important rule. A lot of entre-
than done, but it is an important part of growing your businesses. So, plan to improve your situa- tion. If you need to hustle more then make the time to get out there and engage with customers both current and potential. Maybe you need to work on a different approach for promoting your product or services and getting in front of poten- tial clients. Regardless, focus on what can you do today to improve your current situation and make for a better day tomorrow. Being an entrepreneur means you need to hustle; it means you need to be your best promoter and brand ambassador as no one is going to care more about your business than you. It also means that you give it your all to
make it work, no phoning it in. You need to make sure that you are up to the challenges that being an entrepreneur bring and accept that you are in charge of your own destiny and it’s up to you to make it happen.
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JANUARY 2021 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • JANUARY 2021
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