The Four stages of change are: SHOCK & DISBELIEF
UNDERSTANDING THE IMPORTANT STAGES OF ONGOING CHANGE MANAGEMENT DOING BUSINESS DURING COVID-19 I f you are an entrepreneur, then you know that change is inevitable when you are running a successful business—something is always evolving, whether hiring new or coaching existing people, upgrading processes, policies, or products, you will always have something on the go if you are a growing business. However, during the current pandemic, you also must by Lee Ann Atwater throw in changes to government restrictions during COVID-19 and the numbers can change sometimes daily.
acknowledgment and communication. Let your people know you understand and that you’re committed to communicating with them often and openly as a group or individually, whichev- er they feel most comfortable with. It is also important to take the time to answer any ques- tions that come up, and make sure they know where to go for more information if they need it. When people have information, they will under- stand what is happening and feel less threatened.
When any change is first introduced in an orga - nization whether by the business itself or from something outside of the business, the initial reaction is shock, accompanied for many people by denial and attempts to return to the status quo. Some people will let you know straight up what they are feeling while others will hide their feelings and keep them to themselves. That is why it is important to address this first stage with
59
58
JANUARY 2021 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • JANUARY 2021
Made with FlippingBook Publishing Software