BANK LEUMI
A conversation with Keren Tairi, Head of Corporate Responsibility and Community Engagement at Bank Leumi I s there a connection between volunteering and the employees' sense of connection to the bank? In what way do you see it? Also, how does this relate in a broader sense regarding the connection between volunteering and corporate responsibility? Do you think a long-term policy of corporate volunteering affects business? How?
Our employees expect such organizational activities, and even initiate activities themselves in smaller organizational units, for example on the branch level. Joint social activity initiates social cohesion, consideration, consolidation and motivates the entire unit as a whole. Employees who partake in social action testify to a sense of pride, satisfaction, and desire to continue to involve themselves in such activities. They are also proud of the social involvement of the organization. do good for others. That is the new Generation Z. The spirit of social connectedness is a direct result of the corporate culture and rests on three cornerstones: policy, collaboration and persistence: 1. Policy - the social action is derived from the business strategy, and directly supports it. At Leumi, for example, which is the leader in digital banking in Israel, our social action includes activities and social projects with senior citizens. We focus on accompanying them and providing them with tools and knowledge in various areas of life, with the aim of helping them cross the bridge to the digital world. On the one hand, there is a sense of giving and the ability to influence the lifestyle of a population that we all identify with and are connected to (via our grandparents, for example). As we all know, this sector of the
Corporate connectedness creates a sense of belonging and responsibility within the organization. When connected and involved, employees are more invested and proactive. One of the topics which instigate the feeling of connectedness is social involvement. Studies show that over 50% of employees find it important to work for an organization that is socially active within its community. Over 70% of employees state that they feel more fulfilled when they can influence and partake in social and environmental activities within the organization. Hence, organizations have a responsibility towards their employees in the framework of social involvement. This data is seen as valid here at Leumi, as even before COVID-19, about 55% of the bank's employees took part in voluntary activities throughout the year.
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