INDIGO HP
A conversation with Louisa Orel, Community Relations Manager at HP Indigo. P lease tell us a bit about yourself, how did you end up in your position and what significance do you see in it? My name is Louisa Orel, Community Relations Manager at HP Indigo, and I have been working for the organization for over 11 years. into the organization's annual plans? To answer, I’ll quote a sentence from our CEO, Haim Levit: "Donating to the community is an integral part of our corporate DNA, one of the cornerstones of the HP Indigo culture. We advocate and strive to be a bridge for communities, and for a better future for us all.”
I started in this position with significant experience in various sectors within the Israeli ecosystem. I started volunteering at the age of 19 in several organizations. When I started working in high-tech, I established the Community Relations Department, together with the Human Resources Department. From there I advanced to the “Latet” organization, where I managed the "Food for Life" project. Later on, I worked alongside the Knesset in promoting reforms for the "Yadid" and "Women Making Peace" associations. Over the last decade, I’ve applied my experience in my position as a Community Relations Manager and as a consultant in the field of Corporate Social Responsibility, and lecture on the subject. I see this position as my life’s calling. I strongly believe that if you are willing to do a significant role without pay then you are in the right place. I don't see my role as a job, but a mission. Tell me about volunteering at HP in general and in terms of corporate responsibility; How does employee volunteering fit
Volunteering for Indigo employees gives them a feeling that they are part of an organization that is community-focused, with an active role within it. Volunteering provides our employees with tools for career development as part of their volunteering, such as initiating projects, leadership skills, financial mentoring and more. Volunteering also allows people to actualize their dreams- we had an employee who worked in entertainment in his youth, and wanted to open a drama class for children from low socio-economic backgrounds. Thanks to him, 20 children enjoyed a drama class and created their own content which was later put on as a show that ran throughout the city. Another employee published a book that was awarded to the children of the "Encouraging Reading” project, and more! We harness our employees’ skills and translate them into social action. Another example is the "Dfasim" program, which gives professions to youth at risk, and provides them with an occupational horizon. How are social leaders appointed in each location or department? How are they
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