A week before the launch, an email was sent with the official launch date of the volunteer program and the HQ launch date at our "Kiryat Shlomo" company headquarters in Tsrifin. We uploaded screensavers for company computers and televisions announcing the launch of the program. We distributed "Shlomo for the Community" T-shirts to the employees. In addition, on the morning of the launch, we decided to send a small gift that was distributed to each and every employee in each of our 150 branches throughout the country. We wanted the gift to be related in some way to "Shlomo for the Community", so each employee received a glass mug, to reduce the use of disposable dishes (a move that was successful – we now order 50% less disposable since then). The glasses were packaged by the "Algeva" association," (a rehabilitation work center for people with special needs) along with dried fruits, scratch cards with small tasks for doing good, and personal notes about the launch of the program and the purpose of the gift.
All employees of Kiryat Shlomo were invited to the launch. Everyone arrived with branded T-shirts. We decorated the immense lobby of the HQ with both the project logo and Ruach Tova logo, decorated with huge balloon bouquets, organized a light breakfast, and involved the C-Suite and all the senior management. Atalia Shemelzer, the president of the group, informed us that as part of the launch of the program, the Shlomo Group donated a total of 2 million dollars for the establishment of the new neurological institute at Asaf Harofeh Hospital, named after the late Shlomo Shemelzer. Assi Schmelzer, Chairman of the group, pointed out to the employees the importance of donating and giving back to the community Eylon spoke about the program and from there the entire senior management team of the Shlomo Group left in "Shlomo for the Community" branded cars for the first activity - repainting and building bookcases to store donations in the Sahi Or Yehuda location. A week after the launch, a video was distributed to all employees with photos from the first activity at Sahi Or Yehuda, a personal example of the entire management getting involved, which received enthusiastic responses. A week later, the second activity was released, and so on: After each activity, a personal email from Eylon is distributed with details about the activity and a video.
24
Made with FlippingBook - Online catalogs