What is VIMagazine? A magazine focusing on volunteering in the business sector, which got its name from VIM – Volunteer Impact Measurement model - the model for measuring the benefit of employee volunteering developed by Ruach Tova (you can read more about our model in the opening article on pages 4-5.) We are proud to launch the debut issue. preferences, can provide an opportunity to promote a social agenda both internally and externally. We formulated a unique corporate volunteering model based on the participation of employees in the process of formulating the volunteer program and a wide variety of volunteering options. Ruach Tova’s activity in the corporate sector is based on many years of work to advance volunteering in Israel. Moreover, our thorough understanding of the needs of civil society in Israel, and of the motives of its citizens to volunteer, has led our work. The motivation to volunteer is connected to the emotional connection of the volunteer to the type of action, towards the beneficiaries, and for the community.
INTRO DUCTION Rafi Elul Chairman of Ruach Tova Association, part of the Arison Group O like to engage their employees in volunteer work. This solution is usually connecting the company to a single organization or a number of organizations, in a variety of sectors. About five years ago, the Ruach Tova organization went through a deep learning experience which led to a strategic paradigm shift in our work with the corporate sector. This took place within an understanding that there is significant demand on the corporate side to establish their internal policy regarding employee volunteering. ver the course of 20 years, the “Ruach Tova” organization, which was founded by Shari Arison and the Arison Group, provides a solution to companies that would In recent years, the field of corporate responsibility has developed in countless companies, which are adopting various social agendas for the greater good of their employees and their customers. We understood that employee volunteering that is based on their involvement and
We are proud to launch a magazine that is the first of its kind in the field of corporate volunteering, and invite you to join the volunteering circle in Israel.
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