Corporate Volunteering Model VIM - Volunteer Impact Measurement Ido Lotan CEO of Ruach Tova Association, part of the Arison Group
I n recent years, corporate volunteering has become an integral part of the activities of companies in Israel and around the world. In line with global trends, more and more companies in Israel realize that activities for the environment and for the community, are profitable and it would benefit them to adopt a volunteering program as part of their corporate strategy. Well-developed and structured corporate volunteering can meet the ever-increasing expectation from companies to be socially and environmentally aware and active. A survey published in Harvard Business Review indicates that 9 out of 10 employees are willing to earn less in order to do more significant work, and according to a global survey that was published by Forbes magazine, customers are 4-6 times more likely to purchase from companies driven by a socially valuable cause. organizations’ employees can be enabled to acquire skills such as: public speaking, interpersonal communication, teamwork, problem solving, ethics and even time management. Through volunteering,
How do companies benefit from corporate volunteering? 1. Company branding and talent recruitment- According to Deloitte two out of three employees from generation Y (born in the 1980s), are looking to contribute some of their talent and knowledge through volunteering. Another survey done in 2020 showed that 83% of employees from generation Z (the millennials), claim that whether a company has a commitment to diversity and inclusion is an important consideration when choosing their workplace. A company that adopts a volunteer program that encourages its employees to take part and contribute their skills, will benefit both in the retention of its employees, and in the pursuit of talents. 2. Employee involvement and satisfaction- The more the volunteering program is connected to the company's values, the more it’s employees will feel commited and satisfied with their workplace. Employees will cherish the opportunity given to them by their workplace to do good and contribute to society, which will be directly reflected in their professional productivity.
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