3. Recruiting investors- An increasing number of investors are incorporating ESG parameters as part of their investment selection process. In fact, companies are measured according to parameters of social and environmental responsibility not only by their employees and customers, but also by their investors. At Ruach Tova, we have been engaged for over 20 years in promoting volunteering in Israel, and to building the utmost optimal connection between volunteers and organizations across a variety of sectors. The association operates under the family foundation named after Ted Arison. In recent years, we have developed a unique corporate volunteering model, which enables business companies to create an annual employee volunteering program through us, which is connected to the values, the diversity, the nature of the employees and their work, and the national distribution. Each program is based on measurable goals and objectives and everything is documented in an in-depth impact report. In VIM (Volunteer Impact Measurement) model, the first of its kind together with the consulting firm Deloitte. The model is designed to measure the volunteering program’s 2019, we developed the benefit to the business. From the model data so far, it appears that employee
volunteering among companies in the annual Ruach Tova volunteer program leads to a 16% increase in employee productivity. Additional findings from the employee data within the VIM model, indicate a change in the following parameters: An increase of up to 21% in employee satisfaction An increase of up to 20% in brand immunity An increase of up to 45% in employee loyalty and commitment We understood that employee volunteering brings A decrease of up to 50% in employees’ tendency to leave a company An increase of up to 42% in corporate image An employee volunteer program should be a key element in every company’s corporate responsibility toolbox. It is based on the most important resource: the human resource. Through volunteering, you can strengthen employees and allow them a space to do good for society and thereby strengthen the ecosystem in which they operate. Adapted, organized, goal- based and measurable volunteering, which corresponds with the company's values, will yield social and business benefits.
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