Coca Cola - This is the fifth year that Coca Cola is running their WOW Tour campaign in which thousands of teenagers from all over Israel come out to volunteer in various projects throughout the country and thereby collect points to participate in an incredible musical event. The top winners receive a once-in-a-lifetime trip. In the last year, Coca- Cola expanded its circle of participants by developing an application for its youth audience: youngsters, soldiers, and students, who also have access to volunteering all over the country. This way, they successfully manage to encourage young people to volunteer and collaborate with various types of organizations. Family Volunteering Most parents would aspire to raise and educate their children with values of doing good for others, contributing to the community and benevolence. These are the exact values that families receive in volunteer activities. Children aspire to be like their parents and/or siblings, and designate them as role models, and along the way build their own value system. Volunteering from a young age broadens a child's horizons, exposing them at an early age to acceptance of others, and to populations and places they would not necessarily have known otherwise.
A time suitable for this type of volunteering is ideally summer vacation, when you’ve exhausted all other activities and want to disconnect the children from the screens for a bit, connect them to nature, and the environment, planting trees, etc. The holidays of Tishrei, the month of Ramadan and the Passover are an opportunity to participate in food packaging events for the needy that well instill the value of giving. There are a variety of constellations for family volunteering: parent and child, mother and daughter, father and son and vice versa, with grandparents, older brother and younger brother, the whole family and even the extended family.
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