Conner Marketing September 2017

NOTES with Jay Conner Success

SEPTEMBER 2017

How to Achieve Any Goal in 7 Steps

O f all the strategies I’ve developed, goal setting is one of the top three I owe my success to. There are countless books and articles about the importance of goal setting; however, a study from Harvard determined that only 3 percent of adults have written goals and outlined plans for those goals. Goal setting makes a huge difference for this 3 percent who earn more money than the other 97 percent of the population! Sitting down to write our goals on a pad of paper is how we become purpose-driven individuals. When you don’t know where you want to go, any road will do, and we’re easily led astray by distractions. Those who set goals know exactly what they want to achieve and how they’ll get there. Three percent of the population is working for themselves, while the other 97 percent works for that 3 percent. You’re either working to achieve your own goals, or you’re working to achieve someone else’s goals. Over the last 15 years, the formula I’ve developed — the following seven steps — has helped me achieve my own goals. Obviously, this formula can be used in any area of your life, but let’s look at how it can help in the field of private money. Step 1: Decide exactly what you want. Be specific . Don’t stop at “I want more private money.” Determine exactly how much more private money you want. “I want $500,000 more in private money.” Step 2: Write it down. Use a pen and a fresh pad of paper to put your goal in writing. A goal that’s not written down is like cigarette smoke; it disappears. With a written goal, you can see it, touch it, read it, and even change your goal if you want to. “I will attract $500,000 in private money.” Step 3: Pick a deadline for your goal. Deadlines help our brains focus on achieving the goal because it becomes a race against the clock. You need to give yourself a reasonable

“You’re either working to achieve your own goals, or you’re working to achieve someone else’s goals.”

Jay and Carol in Alaska

amount of time to meet your goal. “I will attract $500,000 in private money in 90 days.” If you don't achieve your goal before the deadline, that’s okay. Reevaluate and set a new deadline. Step 4: Make a list of everything you can do to achieve your goal . Identify obstacles you’ll need to overcome, what could go wrong, additional knowledge or skills you need, and people whose support you may need. Private lender luncheons can help attract more money. Your list should include individuals you’ll want to have attending that luncheon. Step 5: Organize your lists based on chronological sequence and priority. In addition to your overall deadline, determine deadlines for steps within your goal and put those steps in chronological order. On a separate list, organize each step in order of priority. What can you do first that will

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Business Promotion Through Pub

How you present yourself at events directly reflects how the audience will remember you and your business. Give your audience practical information they can use right away to become successful, limit promotions, present yourself as a resource, and be friendly and approachable after the event. Remember, the main goal of your speech is to spread information and increase your status as an expert, not to sell a product. Though your ultimate goal is to increase business and revenue, your audience wants to know that your information will help them. If they think you’re just there to sell a product, they won’t listen. As you build relationships with audience members, you will gain business naturally. After crafting your speech, look for opportunities to present your information. Reflect on past events where you sat with an audience that could benefit. Reach out to the event organizers and pitch your speech for future events. Also, talk to planners about their demographic to see if the audience could benefit. If they can’t get value out of it, don’t waste your time.

If you're a savvy marketer, you know various free or low-cost ways to market your business. If public speaking isn't one of them, you're missing out on a powerful, easy, and cheap way to promote your business and yourself. You may not realize how useful public speaking can be, and you may not see the value of sharing your expertise. However, public speaking is an effective way to build your portfolio, market a product, network, and in turn, increase revenue. The most significant benefit of public speaking is its low impact on your marketing budget. It can cost very little to speak at local venues or events, and occasionally, event organizers will waive a speaker’s registration fee. Even if you begin to travel to out-of-town speaking engagements, the expenses accrued will only make small dents in your marketing budget. When you speak in front of an audience, you achieve a number of things. You build your expert profile by providing information on your topic of expertise to an audience that is already interested in what you have to say. You also effectively sell yourself and your business.

‘The Productivity Project’ An Exercise in Reaching New Heights of Productivity Book Review:

other modifications — all with the goal of living and working better. Through these productivity experiments, there is one thing Bailey didn’t want to do: waste your time. Every chapter begins with a takeaway. Bailey tells you what you’ll get out of the chapter and how long the chapter will take to read.

We all strive to be more productive. We are surrounded by advice, apps, and devices purported to boost our productivity, yet we don’t seem to be any better off. This challenge to achieve greater productivity is explored in “The Productivity Project: Accomplishing More by Managing Your Time, Attention, and Energy” by Chris Bailey. The author has a passion for productivity that most of us only dream of; he spent a full year attempting to be more productive. During that year, Bailey’s goal was to get more out of life by being more productive and working smarter, not harder. “The Productivity Project” takes that idea to the extreme. Much of the book recounts Bailey’s productivity experiments and what he learned along the way. Plus, he gives the reader tools and insights so they, too, can apply what he learned. One by one, Bailey works his way through a number of tasks to understand productivity and ultimately master it. He prepared by reading about the successes and failures of others with similar goals. He experimented with meditation, a modified sleep schedule, an altered diet, and even strategized his coffee consumption, among many

But Bailey challenges the reader, as well. Most chapters include a challenge for you to try. It’s all about relevancy to your life, personal and professional. At its core, “The Productivity Project” is a trove of ideas. When you want to master your productivity and live and work better, this book serves as a worthwhile starting point.

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Cover article continued ... have the most impact and get you closer to your goal? Sometimes, your chronological list with line up with your priority list, but if they don’t, use the priority list to determine what’s most important and adjust your timeline accordingly. Step 6: Take action immediately. What’s the difference between the winners and the losers? Winners take the first step. Don’t wait to work toward your goal. Step 7: Do something every day that moves you in the direction of your goal.

ic Speaking

It’s doesn't matter if it’s big or small; just spend time every day doing something to move closer toward your goal. If my goal is to attract more private money, I would give a copy of my 16-minute CD, “Stress-Free

If you haven’t considered implementing public speaking into your marketing strategy, it’s time to start. Public speaking is a cheap, effective way to build credibility in your business niche, establish relationships, and create revenue for your company.

Investing,” to someone new

Matthew 6:33 But seek first His kingdom and His righteousness, and all these things will be added to you. 2 Chronicles 15:7 But you, be strong and do not lose courage, for there is reward for your work. Matthew 19:26 And looking at them Jesus said to them, “With people this is impossible, but with God all things are possible.” Have You Heard the Good News … As It Relates to “Achieving Goals”

every day. In 365 days, I’ll have 365 seeds that can sprout.

In addition to following this formula, find an accountability partner, preferably someone who is not your significant other, who has goals of their own. Agree on a time to call or text each other once a day, Monday through Friday, to discuss what you plan to do that day to achieve your goal. You’re more likely to stick to your own goals when someone holds you accountable for them. As a bonus, I recommend a fun game called “mindstorming.” On a clean sheet of paper, write down your goal in the form of the question. “How will I attract $500,000 in private money in 90 days?” Come up with 20 answers to the question. The first three to five answers will be easy, the next five will be more challenging, and the last 10 will be the hardest, but I promise you can do it. Once you’ve generated at least 20 answers, look over the list and pick the best answer to take action on immediately. I’ve tried mindstorming many times, and it has put a lot of money in my pocket.

Goal setting doesn't guarantee you’ll achieve your goals, but when you discipline yourself to set clear goals and work toward them, your chances of success can only increase.

– Jay Conner

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INSIDE THIS ISSUE

7 Steps to Achieve Any Goal page 1 Business PromotionThrough Public Speaking page 2 Book Review: ‘The Productivity Project’ page 2 Jay's Real Estate Cash Flow Conference REGISTER NOW! page 4

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