Conner Marketing September 2017

Business Promotion Through Pub

How you present yourself at events directly reflects how the audience will remember you and your business. Give your audience practical information they can use right away to become successful, limit promotions, present yourself as a resource, and be friendly and approachable after the event. Remember, the main goal of your speech is to spread information and increase your status as an expert, not to sell a product. Though your ultimate goal is to increase business and revenue, your audience wants to know that your information will help them. If they think you’re just there to sell a product, they won’t listen. As you build relationships with audience members, you will gain business naturally. After crafting your speech, look for opportunities to present your information. Reflect on past events where you sat with an audience that could benefit. Reach out to the event organizers and pitch your speech for future events. Also, talk to planners about their demographic to see if the audience could benefit. If they can’t get value out of it, don’t waste your time.

If you're a savvy marketer, you know various free or low-cost ways to market your business. If public speaking isn't one of them, you're missing out on a powerful, easy, and cheap way to promote your business and yourself. You may not realize how useful public speaking can be, and you may not see the value of sharing your expertise. However, public speaking is an effective way to build your portfolio, market a product, network, and in turn, increase revenue. The most significant benefit of public speaking is its low impact on your marketing budget. It can cost very little to speak at local venues or events, and occasionally, event organizers will waive a speaker’s registration fee. Even if you begin to travel to out-of-town speaking engagements, the expenses accrued will only make small dents in your marketing budget. When you speak in front of an audience, you achieve a number of things. You build your expert profile by providing information on your topic of expertise to an audience that is already interested in what you have to say. You also effectively sell yourself and your business.

‘The Productivity Project’ An Exercise in Reaching New Heights of Productivity Book Review:

other modifications — all with the goal of living and working better. Through these productivity experiments, there is one thing Bailey didn’t want to do: waste your time. Every chapter begins with a takeaway. Bailey tells you what you’ll get out of the chapter and how long the chapter will take to read.

We all strive to be more productive. We are surrounded by advice, apps, and devices purported to boost our productivity, yet we don’t seem to be any better off. This challenge to achieve greater productivity is explored in “The Productivity Project: Accomplishing More by Managing Your Time, Attention, and Energy” by Chris Bailey. The author has a passion for productivity that most of us only dream of; he spent a full year attempting to be more productive. During that year, Bailey’s goal was to get more out of life by being more productive and working smarter, not harder. “The Productivity Project” takes that idea to the extreme. Much of the book recounts Bailey’s productivity experiments and what he learned along the way. Plus, he gives the reader tools and insights so they, too, can apply what he learned. One by one, Bailey works his way through a number of tasks to understand productivity and ultimately master it. He prepared by reading about the successes and failures of others with similar goals. He experimented with meditation, a modified sleep schedule, an altered diet, and even strategized his coffee consumption, among many

But Bailey challenges the reader, as well. Most chapters include a challenge for you to try. It’s all about relevancy to your life, personal and professional. At its core, “The Productivity Project” is a trove of ideas. When you want to master your productivity and live and work better, this book serves as a worthwhile starting point.

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