Next Generation Leader of Impact
Transforming What Matters Martin Rowan, Founder & CEO, Reveal USA Martin Rowan, Founder and CEO of Reveal USA, is a transformative force in the SAP ecosystem, championing the belief that success is born from aligning people and processes with technology. For over two decades, he has helped global giants—including Campbell’s Soup and GE Current—unlock the hidden value within their SAP investments. By guiding teams to let SAP run as an intelligent, connected system, Rowan’s methodology has released over $1 billion in working capital and delivered significant EBITDA improvements. Yet, his impact transcends metrics. Rowan specializes in restoring confidence to overwhelmed workforces, turning SAP from a source of frustration into a strategic engine. This philosophy of profit with purpose extends to his philanthropic work through the Reveal Foundation: Funding What Matters. As a thought leader and mentor, Rowan empowers the SAP community to pursue operational excellence that not only drives business results but also uplifts communities.
The Architect of Trust Andrew Reid, SAP Presales Solution Advisor, SAP
From Complexity to Clarity Erin Hughes, Head of Cybersecurity and Compliance Advisory, SAP As SAP’s Head of Cybersecurity and Compliance Advisory for the Americas, Erin Hughes transforms security from a technical hurdle into a strategic competitive advantage. Over six years, she has bridged the gap between risk management and business innovation, translating complex regulations into actionable strategies for SAP S/4HANA migrations and hybrid cloud architectures. Hughes champions a people-first philosophy, believing that technical excellence requires empowered, inclusive decision-making. Beyond her technical expertise, she is a fierce advocate for diversity, mentoring women and early-career professionals to dismantle barriers in the cyber field. By merging deep fluency with inclusive leadership, Hughes ensures SAP customers embed trust directly into their digital core, allowing them to innovate with resilience, clarity, and unwavering integrity.
Andrew Reid operates at the critical intersection of trust and transformation. With nearly two decades of expertise —including a tenure as Managing Director at KPMG—he currently serves as a Presales Solution Advisor Senior Specialist at SAP. Reid is a vocal advocate for the philosophy that governance, when integrated by design, accelerates business. By building forward-thinking SAP GRC and enterprise architecture frameworks, he transforms compliance from a reactive checklist into a proactive source of strategic insight. At SAP, Reid helps organizations reimagine their digital core through SAP S/4HANA and SAP Cloud ERP Private. He excels at simplifying complexity, translating dense cybersecurity and regulatory requirements into clear, actionable business outcomes. Beyond his technical mastery, Reid is a dedicated mentor and evangelist, fostering a culture of excellence. His leadership style, defined by curiosity and precision, inspires teams to view technology not as overhead, but as a growth enabler grounded in unwavering trust.
Nominated by: KPMG
Nominated by: Reveal USA
Nominated by: KPMG
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