FEATURE/ SAP SECURITY
device factor, such as the phone already in the user’s hand, to serve as the iden- tity verifier. This removes the need for knowledge-based passwords that are increasingly vulnerable to social engi- neering. Prioritizing Customer Data Security In a digital landscape where personal data is the primary currency, genuine consent has evolved from a regulatory checkbox into the ultimate expression of individual privacy and brand integrity. According to Shah and Ward, in a crowded identity access market, the technical architecture of the SAP solu- tion unifies identity and the consent object, which is a unique differentiator. Unlike competitors who bolt on con- sent management, SAP CIAM was built to handle registration and consent as a singular, granular event. “We link a consent to the identity object. They are not decoupled from
the organization and the consumer is where repeat business from customers is either won or lost. “SAP CIAM is designed to help an or- ganization create a beautiful digital front door for its end customers,” says Shah. “It’s about making [customer interaction with the organization] as easy, secure, and consistent as possible while provid- ing the ability to capture and collect data in a consent-based way.” Based on this philosophy, the deci- sion to fold SAP CIAM into SAP BTP was a response to the evolving responsibili- ties of the modern IT leader. No longer is identity just a Customer Experience (CX) concern. It is now a global mandate for security, data privacy, and consent reg- ulations. Thus moving SAP CIAM into SAP BTP allows IT leaders to support enterprise-wide security needs without stifling the creative use cases of the CX side of the business. Curing Identity Fatigue We have all experienced it: the frustra- tion of a password reset that requires “a lowercase letter, a song lyric, and a drop of unicorn blood,” as Shah puts it. This identity fatigue is more than a nuisance; it’s a barrier for businesses. Ward points out that this fatigue often stems from a fundamental misalignment: businesses building identity systems to suit their internal data needs rather than the cus- tomer’s journey. He explains this with an example: “Someone in an organization decided to capture 20 fields of a customer profile as part of a registration that doesn’t benefit the customer. They build their identity processes purely around authorization because they lack the necessary security mechanisms in place to allow for seam- less login.” To combat this, SAP CIAM focuses on a frictionless experience through mod- ern frameworks such as OpenID Con- nect (OIDC), Security Assertion Markup Language (SAML), and Fast Identity Online (FIDO). By leveraging native bi- ometrics and passkeys, SAP enables the
“SAP CIAM is designed to help an organization create a beautiful digital front door for its end customers.” Ratul Shah, Product Marketing Lead for SAP BTP
For multinational enterprises, managing a digital front door across multiple regions often leads to a fragmented user experience and data silos. SAP CIAM’s Global Access feature is designed to solve these architectural and compliance headaches through a unified approach. Simplifying the Complexity of Global Access
The Core Benefits
• Seamless Cross-Border Experience: Eliminates identity fatigue by ensuring a single set of credentials across an organization’s global web properties. • Automated Data Residency: Automatically handles the complexity of storing individual customer data within the specific regions required by local privacy laws. • Elimination of Data Redundancy: Prevents duplicate records caused by customers using VPNs or switching between regional sites, which traditionally leads to double counting and skewed analytics. • Centralized Governance, Local Flexibility: Allows global IT to maintain a consistent data structure and security policy while giving individual brands the freedom to style their own login experiences.
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