ondary purchase go up.” In Europe, the solution has become an essential tool for Data Access Re- quests, enabling companies to quickly produce the data reports required by law. This process is often a manual nightmare for legacy systems. Agents and Automation Looking toward the next 18 months, Shah and Ward opine that the focus is squarely on AI and the rise of the agen- tic economy. They envision a future where AI doesn’t just protect logins, but also accelerates the onboarding of thou- sands of digital properties. Perhaps most interestingly, as we move toward agent-to-agent commu- nication in AI, SAP CIAM will need to manage the identities of non-human entities. “How will those identities be man- aged on behalf of employees? Will it be through standalone agents themselves working together across the ecosystem?” Shah muses. “As you think about audits and compliance, those [questions] are going to become more important.” Ward emphasizes that the commer- cial shift is just as critical for existing SAP users. Through the SAP BTP Enter- prise Agreement (BTPEA), customers can now use their existing consumption credits to access SAP CIAM. “This change allows us to really open the door to a new avenue of licensing the solution,” Ward concludes. “Exist- ing customers with SAP BTPEA can consume the solution via that method.” For the SAP professional, the mes- sage is clear: Identity is no longer just the door; it is the foundation of trust in a digital world that is becoming increas- ingly automated and complex.
one another,” says Ward. “This is really important because when we’re talking about compliance, we’re talking about the privacy of the person and how they choose to be engaged with by a brand.” This tight integration eliminates the need for complex scripts and syncs between disparate databases, making GDPR and other global privacy regula- tions significantly easier to manage. Moreover, for global enterprises, SAP offers a unique feature called Global Access. This allows an organization to separate login credentials from spe- cific web properties, solving the typical traveler’s dilemma in which a user’s US credentials aren’t recognized on, say, the brand’s UK site. Ward notes, “Global Access helps organizations achieve data residency requirements seamlessly and automati- cally. It allows organizations to meet those compliance needs very easily while reducing risk.” Defending the Edge Still, as malicious traffic becomes more sophisticated, the role of identity access management has expanded into a de- fensive frontline. Shah reveals that SAP CIAM now incorporates AI threat detec- tion that can automatically deflect over 90% of malicious traffic. Large-scale websites are under attack from many countries. Therefore, being able to understand the signal versus the noise is very critical,” says Shah. Shah further explains that the AI in SAP CIAM is designed to be intelligent enough to know when to stay in the background and when to step up. “If the AI identifies a suspicious login—perhaps from a new country or an unfamiliar IP— it can trigger a secondary factor, like a text code, ensuring the business stays se- cure without bothering legitimate, low- risk users,” he says. Together, intelligent automation and customer-defined con- trols help organizations stay protected while keeping the experience seamless for legitimate users. Beyond external threats, the solution
“[CIAM] allows organizations to meet those compliance needs very easily while reducing risk.” Jamie Ward, Go to Market Lead for SAP CIAM
now protects the end consumer by mon- itoring the dark web. If a user’s creden- tials have been exposed or leaked, SAP CIAM can alert both the organization and the consumer, prompting a proac- tive password update to strengthen the entire security value proposition. Delivering Tangible Business Value The ‘So What?’ of SAP CIAM is found in the bottom line of an organization. Shah shares examples from the retail and media sectors where the solution has driven an 8x improvement in en- gagement. By knowing the person, not just their purchase history, brands can provide recommendations that influence basket size. “If I’m purchasing this sweatshirt, there’s no reason to recommend me an- other sweatshirt,” Shah notes. “But using brand preference, color preference, and sizing preference might make that sec-
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