Become an Exhibitor or Sponsor of THE HR Event of the Year!
2025 Exhibitor & Sponsor
Prospectus
October 12 - 14, 2025
Table of Contents
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About Us | Contact Us
About Us
Why Should You Exhibit?
The HRSouthwest Conference is one of the largest national education and networking events for HR professionals and those who provide products and services to the HR industry. Proud to be the Official Conference of the Texas State Council or Texas SHRM, this annual event is important to keep pace with the rapidly changing needs of HR departments today.
About the Attendees
Who Exhibitis?
2024 Exhibitors
Marketplace Schedule
Florence Epelfeld Director of Business Development Florence@dallashr.org 469.203.6962 Contact Us
Become an Exhibitor
Exhibitor Add Ons
Become a Sponsor
Titanium Sponsorship and Opportunities
Follow Us
Platinum Sponsorship and Opportunities
@hrsouthwest #HRSWC
Gold Sponsorships and Opportunities
Silver Sponsorships and Opportunities
Why Should You Exhibit?
Access Your Target Market Gain direct access to hundreds of HR professionals, decision-makers, and influencers actively seeking solutions, services, and products to enhance their organizations' HR practices. Showcase Your Brand and Build Relationships Strengthen your presence in the HR community by showcasing your expertise and innovations. Forge meaningful connections with attendees looking for partners to help them achieve their goals. Generate Qualified Leads Engage with a focused audience eager to learn about your offerings, resulting in high-quality leads that can drive immediate and long-term sales opportunities. Maximize Your ROI at Our Event Take advantage of a professionally designed exhibit hall, attendee engagement activities, and a captive audience—all tailored to ensure a significant return on your investment.
The exhibit hall has a great floor plan, dedicated Marketplace hours, and proven exhibit hall traffic drivers to continually drive HR practitioners to the Marketplace floor. Last year’s Exhibitor Survey said.... Why Should You Exhibit?
98% Felt their product or service was the right fit for this event
90% Met or Exceed their ROI Goals
90% Will Return to Exhibit in 2025
89% Were very satisfied with the quality &
92% Will promote the event to their peers and colleagues
90% Met their business needs
quantity of the leads collected
3
About the Attendees
Years of Industry Experience
1,400+ HR Practitioners represent 1,250 companies
26%
24%
20%
14% 16%
1 - 5 Years
6 - 10 Years
11 -15 Years
16 - 20 Years
21+ Years
Based across Texas, 31 other states, and four countries
Company Size by Number of Employees 34%
28%
19%
18%
13%
89% Exhibitors agreed with quality & quantity of the leads collected
98% Visited with exhibitors in the Marketplace
75% Approve, recommend or make final buying decisions
Who Exhibits? Participating companies represent a wide variety of HR solution and service providers, including, but not limited to:
Compensation & Benefits
Global HR
Professional Development
Financial Services Food Service Health Care Cost Containment Insurance Pensions & Retirement Benefits Retirement Planning Surveys Third Party
Cultural Awareness Eligibility Verification Immigration & Visas Global Assignment Management Global Employment Law Global Relocation
Assessment, Assessment Tools Business Education Accounting & Marketing Certification, Certificate Programs Coaching, Mentoring Distance Learning Management/Executive Development Training Methods & Materials Universities, Colleges
Administrators Wage & Salary Administration Workers’ Compensation
Health, Wellness & Safety
Counseling, Employee Assistance Programs Personal Fitness & Health Programs Drug/Alcohol Treatment & Testing Health Promotion, Wellness Benefits
Employee Relations
HR Management & Services
Affirmative Action Arbitration Mediation + Dispute Resolution
Business Continuity & Recovery Legal Services Management Consulting Organizational Planning & Development Personnel Research Surveys/Results Recognition Awards, Incentives Relocation Services Travel Services
Communications Diversity Services
Talent Management
Employee Engagement Labor & Employment Law Firms Labor Relations Performance Management, Appraisals
Applicant Tracking Applications & Technology Background Investigations Contingent Staffing
Employment Agencies Executive Search Firms Pre-Employment & Employee Testing Recruitment
2024 Exhibitors Sponsor
AAA Texas Advanced-Online Advancial Alterity Solutions, Inc. American Arbitration Association ANCO Insurance APS Payroll ASquared Promotions
Corporate Traditions CS3 Technology Curative Dallas Baptist University Dallas HR Management Association Dave & Busters and Main Event Dayforce Delta Dallas DOMINION Payroll E3 Leadership Academy Epic Waters Indoor Waterpark Evolve HR Solutions Evry Healthcare, Inc. ExponentHR Farmers Insurance Federal Credit Union Fidelity Health Financial Additions Gandy Inc. GEDWorks Gilani Law Firm PLLC GRAIL, LLC GroupOne Background Screening HealthJoy Higginbotham Insurance Agency
HR Certification Institute (HRCI) HR Education Network HUB International IdentiSys IFEBP IFI Training IMA Corp Imperative - Bulletproof Background Screening Incomm Payments Insperity Justworks KeepItSaved Learning Care Group LegalEASE Lockton Companies Luxor Staffing
Beekeeper BenefitsMe Berry, Appleman & Leiden Bonusly
Brinson Benefits Buffer Insurance Carrington International Carrot Fertility Centivo Certified Translation Dallas Challenger, Gray & Christmas, Inc. Choice Screening CNet Technologies, LLC. Colonial Life Columbia Southern University Cornerstone Staffing Corporate Relocation International
2024 Exhibitors
Marketplace Chaplains Marsh McLennan Agency Medevial Times MedMutual Protect Mercer Milestones Company Modified Logic Motivosity NextStep Recruiting Non-Stop Health OneSource Virtual Paychex Paylocity Paytient Perfect Feast Plus One Solutions Principal Financial Network North Texas rapid! Rapid Hire Solutions Raymond James Reddy, Neumann, Brown P.C. Resolv.Gobal RetireeFirst Reward Builder
Reward Gateway Risch Results Robbins Recruiting Solutions, Inc Robert Half RPS Retirement Plan Advisors SHRM SimplifiedHR
USI UT Southwestern Med Center Executive Health Vector ES VM Mastered Wildsparq Write Wise Communications, LLC
SimpliVerified LLC. Spot Pet Insurance T&G ID Systems, Inc. Tac7 Security Solutions Take Command
Tarleton State University Tarrant County College TEAM TeamGTN ThoughtExchange Titus Talent Strategies Top Talent Learning Traliant TRC Talent Solutions UMB United Concordia Dental UNT G. Brint Ryan College of Business U.S. Labor and Statistics
Marketplace Schedule Schedule is subject to change
Tuesday, October 14
Monday, October 13
Sunday, October 12
7:00 AM - 8:00 AM Last minute exhibit set up. Prior authorization required. Hand
9:00 AM - 2:00 PM Marketplace Open
10:00 AM - 4:00 PM Marketplace Move- In* Exhibitor Registration
10:15 AM - 11: 15 AM Networking Break
carried items only 9:00 AM - 7:00 PM Marketplace Open
2:00 PM - 4:00 PM Educational Sessions
12:15 PM - 2:00 PM Lunch Exhibitors have buffet access at noon
4:00 PM Move In (must be complete)
9:15 AM - 10:30AM Opening General Session
2:15 PM - 4:30 PM Marketplace Move Out 3:15 PM - 4:30 PM Closing General Session
5:30 PM - 7:30 PM Welcome Party 7:30 PM - 9:30 PM Pub Crawl
10:30 AM - 11:15 AM Networking Break
12:15 PM - 2:00 PM Lunch Exhibitors have buffet access at noon
5:30 PM - 7:00 PM Marketplace Party
All activities take place on the exhibit floor. General sessions and the closing party are in Ballroom A-D.
Become an Exhibitor
What’s Included?
Booth Space
Inline
Corner
10' x 10'
Booth space with company sign, one table, two chairs, one wastebasket, standard carpet and draped side and back "walls." Two booth staff Two networking breaks, two lunches and two evening events Two General Sessions
$2,799 $2,899
Now - Apr. 30
$2,999 $3,099
May 01 - Jul 31
Aug. 01 - Oct. 03 $3,154 $3,254
VIP Partner Lounge access Overnight perimeter security
Pre and post event promotion including but not limited to: Your company’s logo, bio and link on the website Exhibitor Directory, Recognition on signage at the Convention Center, and in the mobile app.
Note: Your booth space does NOT include services like electricity, direct internet drops for extra bandwidth, furniture, carpet upgrades, or daily cleaning. Pricing and order forms will be available in the Exhibitor Service Center online this summer.
$195 Additional Staff Registration Each 10’ x 10’ booth includes two booth staff registrations. Purchase additional badges for flexible booth staffing or for talent hired to "work" the booth. Badge sharing is not allowed and strictly enforced. At no time may there be more than two personnel in one 10’ x 10’ booth. Exhibitor Education Package Exhibitor staff registrations are for The Marketplace only. Include education sessions and brush upon the latest HR trends and earn recertification credits. $499 Unless noted, your booth space does NOT include services like electricity, direct Internet drops for extra bandwidth, furniture, carpet upgrades, or daily cleaning. Pricing and order forms will be available in the Exhibitor Service Center at www.hrosuthwest.com this summer. Important Details
Conference Website Ad $289 Advertise your company’s products and services on the Conference Website. Visited by 80K users in 2024, your Ad is linked to your home page or to a custom landing page to drive traffic to your booth. Note: Exhibitor designs Ad to specifications provided. Limited Ad space available. Attendee Newsletter Ad $495 Advertise your company’s products and services in the Attendee Newsletter. The newsletter is sent to Conference Attendees monthly beginning with June. Your Ad is linked to your home page or to a custom landing page you create to drive traffic to your booth. Note : Exhibitor designs advertisement to specifications provided. Limited Ad space available. Create Pre-Event Buzz Executive Series White Paper $669 Your White Paper on a current topic, is sent directly to HR directors and higher who qualify to attend the invitation only Executive Series sessions during the conference. Provide these elite HR Leaders papers on problem solving, helpful tools new to the market, or on the future direction of HR. Note: Your paper will be reviewed by event organizers prior to distribution. Limited to three (3) papers. Distributed in August, September and October.
Pre-Event Attendee List $949 Connect with conference attendees one month before to drive booth traffic. List includes address, phone number and email address of attendees who agreed to share their information with exhibitors. Note : List provided once on September 15, 2025. Connect with conference attendees immediately following the event to catch those leads you may have missed. Lists include the address, phone number and email address of attendees who agreed to share their information with exhibitors. Note: List provided one time on October 21, 2025 Post Event Attendee List $1,475
Important: Lists are provided for one time use. The exhibiting company will be bound by the terms and conditions of the Attendee Mailing List Agreement.
Drive Onsite Booth Traffic
LED Panel Advertisement Two Days $189
Mobile Scavenger Hunt Stop $179 Provide a question that will lead an attendee to your booth and find the QR code to earn points. Only 15 opportunities available. Note : Sponsor must provide question. Questions must be submitted by September 15, 2025.
One Day
$ 99
Marketplace BINGO Square $629 The Marketplace Challenge is back with a BINGO-style game. In 2024, 98% of attendees played this exhibit floor traffic driver. Your company logo and booth number command a square on a BINGO game card. Attendees play by visiting participating exhibitor booths for a “dab”. A full card is eligible for the prize drawings held during peak hours. Squares are limited. Logos must be submitted by September 01, 2025. Floor Clings (set of 2) $159 Placed inside the Convention Center, 20" x 20" floor clings promote your company and direct participants to the main entrance. Tip: Provide a QR code or booth number and drive traffic to your booth. Note: Sponsor provides graphics to specification. Floor clings are limited. Designs must be received by September 01, 2025. Your full color message commands the screen with a digital advertisement on “next generation” LED panels placed throughout the exhibit hall. Your message drives attendees to your booth, or to your product or service via a QR code. Your ad scrolls with important conference information with no more than four other exhibitor ads. Note: Sponsor provides graphics to specification. Limited ad space is available. Designs must be received by September 15, 2025.
Mobile Lead Retrieval Licenses
Jan. 01 - Jul. 31 $299 Aug. 01 - Sep. 30 $399 Oct. 02 - Oct. 14 $499
Licenses are per download to a cell phone. Plan accordingly for booth staff scheduling. Event organizers recommend a license for any booth staff responsible for scanning badges to collect leads.
Become a Sponsor Increase your company’s visibility and participate as an official sponsor. With sponsorships available to fit most budgets, you can build brand awareness and reach HR professionals who influence leadership and make critical decisions to benefit their organizations. Unmatched Brand Visibility Sponsorship at any level ensures your company is front and center with prominent branding opportunities, from signage to digital marketing, reaching hundreds of HR professionals before, during, and after the event. Dire ct Engagement with HR Professionals Sponsorship provides exclusive opportunities to interact with attendees, such as hosting sessions, networking events, or showcasing your expertise in high-visibility touchpoints throughout the conference. Position Your Brand as an Industry Leader Stand out as a thought leader by aligning your brand with one of the most respected HR events in the region. Attendees will recognize your company as a trusted partner in driving innovation and excellence in the HR industry. Strategic Engagement From speaking opportunities to exhibit booth add-ons, sponsorship packages are designed to deliver measurable results. Gain access to a highly targeted audience and leave a lasting impression that converts leads into loyal customers.
Titanium Sponsorship $12,000
Booth 20' x 20' Island
One Electric Outlet by Request Six Booth Staff Registrations Marketplace BINGO Game Square
Two General Sessions Two Networking Breaks Two Evening Events, VIP Partner Lounge Access
Lunch for Registered Booth Staff First to choose your 2026 Booth Overnight perimeter security
Plus Brand Promotion
Company logo, boiler, and link included on attendee newsletters, attendance driving emails and social posts. Logo and link to your profile on the event Website and mobile app home pages. Logo recognition on all applicable event signage and General Session walk-in slides. Verbal recognition during both General Sessions.
Pick 6 Marketing Perks
One Night Hotel Accommodation Four Day Passes* Four Lead Retrieval Licenses One Website Advertisement One Social Post or Short Video Two Attendee Newsletter Ads Two Day Onsite Digital Panel Ad Two Sets of floor Clings (4) Two Mobile App Push Message One Pre-Event Attendee Mailing List One Post-Event Attendee Mailing List
Unless noted, your booth space does NOT include services like electricity, direct Internet drops for extra bandwidth, furniture, carpet upgrades, or daily cleaning. Pricing and order forms will be available in the Exhibitor Service Center at www.hrsouthwest.com this summer.
20 x 20 island booths must provide a booth layout including electrical drops, furniture placement and signage dimensions no later than September 1, 2025
* Not to be used for booth staff or vendors
Titanium Opportunities $12,000
Mobile App Steal the spotlight and become the exclusive sponsor of the official conference mobile app. Accessed by 99% of attendees, the engaging platform provides access to event details, schedules, surveys and more! Every time an attendee logs in, your brand's splash page takes center stage. Note: Sponsor provides splash screen creative according to specifications. Conference organizers have final design approval. Tip: Extend your brand exposure an give a phone-related giveaway. Wi-Fi Your brand plays a vital role as the Wi-Fi sponsor. Ensure all attendees can maximize their participation and engage with the event’s mobile app. Note: Sponsor provides password for login and splash page graphics to specifications. Conference organizers have final design and message approval. Tip: Capitalize on connecting people and provide a branded give away like Wi-Fi smart sockets or power cords at your booth.
PLATINUM
Platinum Sponsorship $10,000
Booth 10' x 20' Corner
10' x 20 Corner Booth with table chairs carpet and draped “walls” Four Booth Staff Registrations Marketplace BINGO Game Square Two Networking Breaks Two Evening Events, VIP Partner Lounge Access Lunch Registered Booth Staff First to choose your 2026 booth Overnight perimeter security
Plus Brand Promotion
Pick 4 Marketing Perks
Three Day Passes* Four Lead Retrieval Licenses One Website Advertisement One Social Post or Short Video One Attendee Newsletter Ad Two Day Digital Panel Ad One Set of floor Clings (2) One Mobile App Push Message
Company logo, boiler, and link included on attendee newsletters, attendance driving emails and social posts. Logo and link to your profile on the event Website and mobile app home pages. Logo recognition on all applicable event signage and General Session walk-in slides. Verbal recognition during both General Sessions.
One Pre-Event Attendee Mailing List One Post-Event Attendee Mailing List
Unless noted, your booth space does NOT include services like electricity, direct Internet drops for extra bandwidth, furniture, carpet upgrades, or daily cleaning. Pricing and order forms will be available in the Exhibitor Service Center at www.hrsouthwest.com this summer.
* Not to be used for booth staff or vendors
Platinum Opportunities $10,000
Badges and Lanyards Experience unmatched visibility with your logo on every lanyard and your advertisement on the back of every badge. Conference attendees must wear their badges for admittance education and networking events. Note: The badges and lanyards are provided by event organizers. Lanyards will included dual logos. Tip: Use ad space to drive traffic to your booth and give away something they can pin to their lanyard. Conference Bags Be the go-to brand who travels far and wide. Attendees collect a lot of "stuff" throughout the event. Be the hero and provide the Official Conference Bag! Note: The bag is provided by event organizers and will include dual logos. Tip: Stash a few "golden tickets" in random bags and have prizes in your booth to drive traffic. SOLD Conference Notebooks Transform every breakthrough moment into lasting impact as the Conference Notebook sponsor Your brand will be in the hands of every attendee, capturing their most valuable insights, action items, and connections throughout their learning journey. And unlike digital alternatives, a quality notebook becomes a valued resource referenced long after the event. Note: Organizers purchase notebooks and will include dual logos. Tip: Give away adhesive tabs from your booth to organize their notes. Conference Water Bottles Are you Looking for a socially responsible way to get your name in front of all participating HR professionals? Attendees appreciate practical and eco-friendly solutions. Your branded water bottles will be a hit, showcasing your commitment to sustainability and providing a useful keepsake post-event. Note: The bottle is provided by event organizers and is cobranded. Tip: Provide branded flavor packets at your booth and drive thirsty traffic. SOLD
PLATINUM
Platinum Opportunities $10,000
Executive Series Education Track In response to today’s challenging HR demands, we offer Director and above HR leaders an exclusive, invitation-only, Executive Track during the event. Put your brand front and center with today’s HR Executives. Bonus Leads: Attendees are scanned upon entrance to sponsored sessions, and the list is yours, post-event. Tip: Provide a memorable branded giveaway like a padfolio or professional pen set. Executive Series Welcome Reception Position your brand among HR's most influential leaders as the host of this invitation-only reception. This intimate gathering connects your organization directly with senior-level decision-makers in an setting designed for meaningful dialogue and strategic networking. Create lasting impressions with those who shape the future of HR while demonstrating your commitment to leadership excellence. Tip: Elevate the experience by offering executive gift bags or luxury writing instruments. SOLD Executive Series Breakfast & Education Get your brand in front of decision- makers and fuel them up for a day of education and networking. This invite- only breakfast and guest speaker, allows registered, executive-level HR practitioners to discuss common issues facing the industry today. Bonus Leads: Attendees are scanned upon entrance to sponsored sessions, and the list is yours, post event. Tip: Provide a branded giveaway like a notebook or higher-end pen to keep your brand top of mind. SOLD H eadshot Station Keeping it “real” with a current headshot is important in today’s digital world. During breaks, professional photographers always draw a crowd. Your logo appears on the emailed photos. Tip: For more brand exposure, provide a branded giveaway like a selfie light or mirror to make sure they are picture perfect! SOLD SOLD
Platinum Opportunities $10,000
1 of 2 Available Get the Marketplace buzzing during the morning break either Monday or Tuesday with adult beverage bars. On Monday, Mimosas and Bloody Mary’s are served and on Tuesday, Mimosas and Screwdrivers. Mocktails offered both days. Tip: For more brand exposure, provide branded cocktail napkins and give away logoed bar-related items like bottle openers and cork stoppers from your booth.
Paws for a Break Are you ready to make tails wag and hearts break? Attendees Paws for a Break at the very popular fenced-in area filled with dogs and puppies. Spending time with and petting the dogs helps socialize them as they learn to become invaluable canine companions for their disabled owners. This sponsorship leaves a lasting positive impact on the attendees, the dogs, and their future owners. Tip: Provide a dog lover giveaway like a collapsible bowl or bags for... you know. SOLD
Gold Sponsorship $7,500
Booth 10' x 10' Corner
10' x 10 Corner Booth with table chairs carpet and draped “walls” Two Booth Staff Registrations Marketplace BINGO Game Square
Two General Sessions Two Networking Breaks VIP Partner Lounge Access Lunch for Booth Staff First to choose your 2026 booth Overnight perimeter security
Plus Brand Promotion
Pick 3 Marketing Perks
Company logo, boiler, and link included on attendee newsletters, attendance driving emails and social posts. Logo and link to your profile on the event Website and mobile app home pages. Logo recognition on all applicable event signage and General Session walk-in slides.
Two Day Passes* One Lead Retrieval License One Website Advertisement One Social Post or Short Video One Attendee Newsletter Ad
* Not to be used for booth staff or vendors
Unless noted, your booth space does NOT include services like electricity, direct Internet drops for extra bandwidth, furniture, carpet upgrades, or daily cleaning. Pricing and order forms will be available in the Exhibitor Service Center at www.hrsouthwest.com this summer.
Gold Opportunities $7,500
Charging Lounge 2 of 2 Available
Keep your brand in front of Conference participants recharging their devices. Charging tables and "charged" seating areas are provided by event organizers. Think about ways to create a unique lounge feel by upgrading the space. Tip: Provide a wireless charger or cords to give away from your booth.
Conference Pen All Conference attendees receive a pen at registration. Your logo will be taking furious notes! Note: Event organizers provide dual logoed pens. Remaining stock is distributed at more than 60 DallasHR Chapter events keeping your brand and the Conference top of mind. SOLD
Continuous Coffee 0 of 2 Available
Coffee makes the world go round, so say attendees. Become the most popular sponsor and provide that first morning cup of coffee before education sessions PLUS, all day long in the Marketplace. Did you know in 2024, attendees consumed 600 gallons of coffee? That’s a lot of brand exposure. Choose Monday or Tuesday Tip: Provide branded coffee cups or napkins and give away logoed coffee swag. SOLD
Keynote Speaker* Closing General Session
Send attendees off with your company top of mind as the official sponsor of Tuesday’s Keynote Speaker! Share your final thoughts with future customers and promote your company for one minute before the Keynote presentation or provide a 50 second company video to play in lieu of speaking. The choice is yours! Tip: Make a lasting impression by leaving a branded giveaway to make a lasting impression on all seats. SOLD
* Sponsor’s company representative must be comfortable on stage with a large audience. A headshot and written one minute script due 30 days prior to the event.
PLATINUM
Gold Opportunities $7,500
Keynote Speaker* Opening General Session
You are the official sponsor of Monday’s Keynote Speaker! Take center stage and promote your company for one minute before the Keynote Presentation or provide a 50 second video /commercial to play in lieu of presenting. The choice is yours. Tip: Leave a branded clue, or special offer on all seats. Offer chances to win or receive a discount on a product or service only if they stop by your booth * Sponsor’s company representative must be comfortable on stage with a large audience. A headshot and written one minute script due 30 days prior to the event. SOLD
Marketplace Lunch 2 of 2 Available
Get in front of 95% of Conference attendees who stay at the venue to break for lunch in The Marketplace on Monday or Tuesday. Tip: Put fun giveaways or engaging collateral on the tables to drive booth traffic. Or provide branded salt and pepper shakers for each table.
Marketplace Party Miniature Cows Grab Attention and Create Lasting Memories! Be the exclusive sponsor of one of the most talked-about experiences at the Marketplace Party — the Miniature Cow Experience! Attendees will love the chance to feed, pet, and snap photos with these adorable miniature cows, creating a unique and memorable connection with your brand. Note: Work with organizers to dress up the pen when it’s not in use with your logoed western look. Tip: Give away stuffed cows from your booth. SOLD
PLATINUM
Gold Opportunities $7,500
Marketplace Party Bars 2 of 2 Available
Pickle Ball Court NEW Make your brand the talk of the conference by sponsoring a Pickleball Court! As HR professionals seek innovative ways to promote workplace wellness and team building, your brand will be front and center. Attendees can unwind between sessions, forge meaningful connections through friendly matches, and associate your company with both wellness and workplace culture. Tip: Set up a "Score & Share" social media station where players can post their matches using a branded hashtag - this extends the sponsor's reach beyond the event while creating organic content. Podcast Booth Amplify your brand's voice as the exclusive sponsor of The HRSouthwest Conference's Live Podcast Booth! Place your company at the center of thought-provoking conversations happening during prime lunch hours. This unique sponsorship connects your brand with industry influencers and positions you as a catalyst for HR innovation and knowledge sharing. Tip: Give away mini microphone phone attachments from your booth for their own content creation. SOLD Relaxation Station Become the brand synonymous with workplace wellness and help attendees relax during the event. Conference organizers provide massage chairs and staff. Your creativity takes relaxation to the next level. Think chair yoga sessions, or blended smoothies, the sky's the limit! Tip: Provide branded bath bombs or sleep masks to keep the wellness going. Welcome attendees to the Marketplace Party with a well-deserved beer or glass of wine Monday night. Your two branded bars hydrate attendees who stay to unwind, catch up with friends, and meet with exhibitors. Tip: Add that extra touch and offer branded koozies and/or wine charms from your booth that evening . Note: Work with event organizers to upgrade the beer & wine bar. Sponsor provides branded cocktail napkins. Non-alcoholic options offered as well. SOLD
PLATINUM
Gold Opportunities $7,500
Revive Lounge Breath life back into tired attendees during breaks and lunch. Conference organizers provide an oxygen bar, and your creativity provides the rest. Sponsor provides additional quick "me time" options to complete the lounge. Think energy shots, or chair stretches. Note: Sponsor provides additional activity(s) or upgrades the appearance of the lounge. Tip: Continue energizing attendees by providing a branded bath bomb or face mist for rehydration. Ribbon Wall Attendees love to share their accomplishments in the form of badge ribbons. One of the most popular areas is the ribbon wall; your logo and marketing message can be seen by all who visit. Conference organizers supply DallasHR Chapter, SHRM, and HRCI ribbons ONLY. Note: Sponsor is responsible to provide ribbons of their choice for the ribbon wall. Discuss quantities with event organizers. SOLD Selfie Wall Conference attendees love photos. And with a memorable background, your brand gets noticed with every selfie taken and posted during the event. Your booth has extra space to incorporate your photo moment. Note: Sponsor provides the creative selfie wall background. Wall image must be cobranded or included within the design. Tip: Make your moment snap worthy. Bring a traditional photo booth, a 360- photo booth, a graffiti wall, or a green screen. SOLD Welcome Lounge Make a great first impression by sponsoring the centrally located Welcome Lounge, the go-to spot for questions, directions, and Marketplace Challenge BINGO drawings. Staffed by friendly volunteers, your brand will be front and center, associated with helpful service and a welcoming atmosphere. Sponsor can provide a promotional video (1 minute max) to be displayed on the monitor.
GOLD
Gold Opportunities $7,500
Welcome Party Band NEW Your brand brings down the house as the sponsor of the live band at the new Sunday Evening Welcome Party! As the rhythm behind the evening, you help set the tone for an incredible two days of fun while learning and making lasting connections. Tip: Provide branded glow necklaces or LED light up wrist bands for an impressive visual effect. Welcome Party 360 Photo Opp NEW Be the Center of the Action at the Welcome Party! Take your brand to the next level as the exclusive sponsor of the 360 Photo Booth at The HRSouthwest Conference Welcome Party. This high-energy, interactive experience will draw attendees in for a fun, memorable activity while showcasing your company as the life of the party.
Welcome Party Beverage Bars NEW 2 of 3 Available
Your branded bars welcome attendees to The HRSouthwest Conference and Fort Worth during the Welcome Party on Sunday evening. Take advantage of the lines and catch up with attendees. Note: Work with event organizers and upgrade the “standard” beer and wine bar included. Think signature drink. Tip: Add that extra touch and offer branded koozies and/or wine charms from your booth that evening. .
GOLD
Silver Sponsorship $5,000
Booth 10' x 10' Inline
10' x 10' Inline Booth with table chairs carpet and draped “walls” Two Booth Staff Registrations Marketplace BINGO Game Square Two General Sessions Two Networking Breaks VIP Partner Lounge Access Lunch for Booth Staff First to choose your 2026 booth Overnight perimeter security
Pick 2 Marketing Perks
One Day Pass* One Lead Retrieval License One Website Advertisement One Social Post or Short Video
Plus Brand Promotion
Company logo, boiler, and link included on attendee newsletters, attendance driving emails and social posts. Logo and link to your profile on the event Website and mobile app home pages. Logo recognition on all applicable event signage and in both General Session.
* Not to be used for booth staff or vendors
Silver Opportunities $5,000
Educational Tracks 1 of 3 Available Share your passion for HR knowledge and certification with a group of concurrent education sessions. Choose your sponsorship from the following Tracks:: Chapter Ambassador Appreciation NEW Chapter Ambassadors hail from the 30+ Texas Chapters and volunteer to work tirelessly promoting the Conference to their chapter members, peers and colleagues. Host a special lunch for these HR professionals whose full time titles in HR range from President to Manager. Note: Two sponsor reps are invited to the lunch. Tip: Sponsor provides cobranded gift with a value of no less than $50 per conference volunteers. Work with conference organizers for ideas. SOLD
“
Talent Acquisition and Planning SOLD Leadership and Personal Development or Business Acumen & Strategy. SOLD
Educational Tracks PLUS For an additional $2,000 you provide the topic and the speaker for one educational session in the track chosen. Note: Sponsor must work with event organizers when choosing topics and securing speakers. Your logo appears on walk-in slides before each session sponsored. Note: Sponsor can leave collateral and giveaways at the back of the room. Bonus Leads: Attendees are scanned upon entrance to sponsored sessions, and the list is yours, post-event. SOLD
SIILVER PLATINUM
Silver Opportunities $5,000
First-Timers Orientation The First-Timers Orientation session is the first stop for new and returning attendees to learn what’s new at the event. Engage with these newbies and help them successfully navigate the Conference successfully. Note: Sponsor can provide collateral and giveaways at the back of the room. Bonus Leads : Attendees are scanned upon entrance to the First Timers session, and the list is yours, post-event. Hotel Key Cards Be at the fingertips of those attendees staying at the headquarter hotel, literally! Omni guests will see your logo multiple times each day when they reach for their hotel key card. Note: Sponsor is responsible for keycards and required design work. The name or logo must be included in the design. Tip: Include your Booth # or a QR code on the card design to further your brand recognition. SOLD SOLD
Marketplace Lunch DJ Up your brand’s vibe and infuse the exhibit hall with energy by sponsoring the Marketplace DJ on both Monday and Tuesday. Enjoy one daily special announcement during lunch. Tip: Give away gift cards to download music or have a drawing for a turn table. SOLD
Pre-Conference Workshops Hundreds of committed HR professionals register for pre-conference workshops. Be the first sponsor they connect with! Your full-day sponsorship includes one minute of podium time at both workshops. Note: Sponsor can provide collateral and giveaways at the back of the room. Bonus Leads: Attendees are scanned upon entrance to workshops, and the list is yours, post-event.
PLATINUM
Silver Opportunities $5,000
Pub Crawl Raise a glass to an unforgettable Pub Crawl! Attendees explore local hot spots while networking with HR professionals. With signature drinks, lively conversation, and great company, this event is the perfect way to connect with Conference attendees at each stop on the crawl. Tip: Provide a bar related give away or provide appetizers at one or all locations. SOLD
Round Table Session 1 Available
Speaker Lounge High visibility is guaranteed when your company welcomes thought-leading HR industry experts as they prepare for their presentations. Conference speakers enjoy snacks and beverages, and use the space during “downtime.” Note: Sponsor provides co-branded speaker gift with a value of no less than $50 per speaker. Tip: Make your mark by upgrading snacks or providing logoed cookies or snack bags. And don’t forget you can have branded material in the room HR professionals who work in specialized disciplines attend Round Table meetings during the lunch break to share ideas. Topics to be determined prior to event. Sponsorship includes one minute podium time. Note: Sponsor can provide collateral and giveaways at the back of the room. Bonus Leads: Attendees are scanned upon entrance to Round Table sessions, and the list is yours, post- event SOLD Student Orientation Students are the future of HR and here's an opportunity to get in front of them early in their career. Engage with students as they begin their journey in the HR industry. Note: Sponsor can provide collateral and giveaways at the back of the room. Bonus Leads: Attendees are scanned upon entrance to workshops, and the list is yours, post-event. Tip: Provide a branded gift card or cookies for the “starving” students. SOLD
PLATINUM
Silver Opportunities $5,000
The Bookstore The Bookstore is the hub for conference speaker-authored titles, book signings, and HR-related swag. Located near registration, this bustling bookstore’s counter and signage is branded with your logo. Tip: Ensure your brand leaves a lasting impression and provide a fun giveaway for cashiers to add to the shopping bags at checkout. T he Art of HR Help the local community while receiving brand recognition with this turnkey mural painting area. Attendees contribute to a "paint-by-numbers" painting during the event which is donated to a hospital or care facility on a waiting list for the art. Help spread the happiness with this very popular activity Tip: Provide logoed aprons for attendees to wear while they paint or a giveaway something “artsy” from your booth. SOLD Volunteer Appreciation Get exclusive access to a highly engaged audience of HR professionals. Our 40+ conference volunteers include influential HR leaders—VPs, Directors, and Managers—from top Texas companies who work tirelessly during the conference to provide attendees an excellent experience. You’ll have the unique opportunity to connect directly with these decision-makers at the exclusive Volunteer Dinner where two sponsor representatives are invited to attend. Note: Sponsor provides co-branded gift with a value of no less than $50 per conference volunteer. Work with conference organizers to select a gift that resonates with this esteemed group and aligns with your brand. SOLD SOLD
PLATINUM
October 12 - 14, 2025
Contact Us Florence Epelfeld Director of Business Development
@hrsouthwest #HRSWC
florence@dallashr.org 469.283.6962
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