Speakeasy Marketing October 2018

GROW YOUR LAW FIRM IN 2018

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WHY SOME LAW FIRMS STILL LOSE 39 PERCENT OF INCOMING CALLS TO COMPETITORS

–Richard Jacobs If you’d like to have a copy of the report so you can start boosting conversions right away, it’s yours. No charge. Request yours over here: speakeasymarketinginc.com/ convert-more-incoming-calls-into- paying-clients could quickly and easily identify and disqualify time wasters? And what if you could be confident that only real potential clients — with the kind of legal problem you can solve and the money to pay — were scheduled for consultations? You can do all that and more. With the right script, we’ve seen conversions skyrocket time and again. Don’t have a script or strategy? I’m happy to give you the exact script and strategy that we use with our attorney marketing clients to help them convert more first-time callers into high-paying clients. It’s all laid out for you in a special report called “Convert 20% More Incoming Calls Into Paying Clients.” As I said, some attorneys have turned 60–70 percent of incoming calls (or more) into paying clients by using this exact strategy.

firm loses 39 percent of incoming phone calls to their competitors. The reason is simple: They don’t have a simple, repeatable system in place for converting first- time callers into eagerly paying clients. Why is that so important? Because most first-time callers have never experienced legal trouble, and they’ve never called an attorney’s office. They have no idea what to do, they’re unsure about what will happen, and often, everything they “know” about attorneys comes straight from Law & Order reruns. Bottom line: Most incoming callers feel nervous, uncertain, intimidated, and even scared. This presents you with a golden opportunity to create a strong first impression every time you get an incoming call. You have a chance to help callers feel understood and valued so you can

If I were to say that you could increase your conversion rate to 60–70 percent of all incoming calls, would you want to know more? I realize that if you’re not currently experiencing that level of conversion on a regular basis, then numbers like that may sound like hype. However, I assure you that it’s not only possible, but the highest-converting law firms actually claim a whopping 80 percent call-to-closing ratio. How? It all comes down to the specific way that you and your staff answer all incoming calls. If you answer a certain way, it’s possible to convert six, seven, and even eight out of every 10 first-time callers into paying clients — without any high-pressure sales tactics or anything weird. Done correctly, you can potentially add thousands of dollars in monthly revenue to your bottom line. But answering the wrong way — the way I’ve heard on calls with hundreds of firms — can cost you, quite literally, thousands of dollars in lost new-client revenue every single month. It happens far more often than necessary. In fact, a survey of over 120 law firms showed the average

generate an appointment. But you don’t want just any appointment.

No way. That wastes your time. Instead, you need to weed out the tire kickers and only schedule appointments with high-quality potentials. And that requires a strategy. What if you had a simple script that made it much easier? What if you

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