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WHY SOME LAW FIRMS STILL LOSE 39 PERCENT OF INCOMING CALLS TO COMPETITORS MARKETING HORROR STORIES
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COMMANDING BIG WINS WITH SMALL ADVANTAGES
HOW TO POLISH YOUR CREDENTIALS AND STAND OUT
HOWTO POLISH YOUR CREDENTIALS AND STAND OUT Look around Avvo, and you’ll notice something interesting: Almost all the attorneys have similar-sounding qualifications. For example, their profile will say something like “John D. Johnson, Criminal Defense Lawyer with 25 Years of experience” or “Family Law Attorney who’s handled hundreds of cases” and so on. Do you know what that means? If every attorney has similar-sounding credentials, then they don’t mean much to potentials. They all look and sound the same — so there’s actually no point in using them, since they don’t differentiate your firm from competitors. That said, there are simple steps you can take to differentiate these same credentials so that they stand out to the kind of potentials you want to attract.
COMMANDING BIG WINS WITH SMALL ADVANTAGES Command and Conquer. Age of Empires. Warcraft.
I used to love these games back when I was younger and had no kids to raise and no business to run. If you aren’t familiar with these names, they’re all real-time strategy games where opposing players control virtual armies in battles against each other. I spent hours playing them. Fortunately, my brain didn’t fry. Instead, all those hours playing actually taught me a valuable business lesson I’ll never forget.
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