Welcome...
Welcome cattlemen to the 2026 New Day Spring Bull Sale. The cattle business has been something to see over the last year with the record prices. We at New Day find tremendous joy when we see our customers succeed. We appreciated the support and trust you place in the New Day program. This year marks another tremendous offering of genetics from our bull producers. The bulls provide great genetic value, and come in a condition that will maximize longevity and cover more cows. The uniformity from Lot 1 to 120 easily makes this our best offering of bulls in our eyes. We continue to push the envelope genetically on order to bring more profitability to our customers. Along with genetics we are striving to deliver more service to customers. Beginning in 2026 we are excited to begin a quest to purchase more New Day feeder cattle. We believe in our genetics and we want our customers to get the worth for their feeder cattle. We hope to see you all at Cunningham Livestock on April 18th. Once again, we would like to thank all of you who have placed their trust in the New Day program for your genetic source of your cowherd. If the New Day team can be any assistance to you, please do not hesitate in reaching out for questions. The bulls are available for viewing anytime ahead of the sale and expect all the female information to be up online the week of the sale. If you cannot be with us on sale day be sure to view the sale on DVauction.com.
Sincerely, The New Day Team
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