How the Board embeds culture
Role of the Board The Board is responsible for setting and embedding the Company’s culture by defining its purpose, values, and strategy, and ensuring these are consistently reflected in behaviours across the organisation. Through leadership, oversight, and regular assessment, the Board promotes a culture that supports ethical conduct, effective risk management, and long-term sustainable success. Cultural framework Our cultural framework is built around a strong commitment to responsible business practices, underpinned by our guiding principles: we do the right thing, we are connected, we care, and we make a difference. To ensure alignment with our values, our culture is embedded through leadership, performance management, and recruitment. We foster an inclusive, high-performance environment through our ‘Inclusive by Design’ strategy, leadership development programmes, and continuous employee engagement. This culture supports our strategic goals, drives sustainable growth, and ensures we attract, retain, and develop diverse talent committed to making a positive impact. Monitoring culture The Board receives regular updates on the Company’s culture, including insights from the annual ‘Speak Up’ employee engagement survey. Read more on how we monitor culture in our approach to Responsible Business on page 35.
At Brooks Macdonald, clients are at the heart of everything we do. Serving our clients well is really important to us.”
Andrea Montague CEO
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Brooks Macdonald Group plc Annual Report and Accounts 2025
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