Building our brand
To connect with our target audience, our Sales and Marketing messages must resonate with the organisational and personal challenges our customers face, ensuring Project One is a go-to partner for leading their complex change and transformation agenda. The Sales and Marketing Teams will continue to be integrated and build brand awareness in the market using existing and new channels in 2025. In recent years, we have established an effective method for lead generation leading to over £2million of new name business, even in a challenging 2024, including Bakkavor, Slimming World, Texere - a Conexiant company, Sovereign Network Group and Alternative Futures Group. We will continue to optimise our multi-channel approach to reach existing, new and dormant customers. Our digital strategy will capture prospective customers in their time of need and drive enquiries and opportunities to our Consulting Directors. We will engage our existing Marketing database of buyers and influencers from leading organisations through targeted email marketing. This will be linked to content they have previously engaged with. LinkedIn continues to be our key go-to-market social platform. Our purpose as a business is to make a real difference to our customers and the lives of their customers. We do this by supporting on challenging, long-term delivery programmes with the UK’s most exciting organisations.
In 2024, we refreshed the articulation of our Value Proposition, crafting a simple narrative to how we lead our customers’ complex change and transformation programmes through Programme Management, Change Management and PMO. This will be the foundation of our Marketing campaigns ensuring the experience of our Consulting Team is front and centre. It’s the people that make Project One special. We want everyone to be proud of our individual and collective successes and, as brand ambassadors, share our stories far and wide. We will introduce new channels to support this, starting with the launch of the Project One Podcast ‘Transformation Talks’ in January 2025. We are proud to maintain our position within the Financial Times Leading Management Consultants report for the sixth consecutive year, highlighting the value the team brings to our customers every day, and this will remain a USP for us going forward.
Internal Communications As a people business, it’s vital to keep everyone informed about developments across the organisation and to create opportunities for everyone to contribute to our ongoing success. The nature of our business has us working remotely and embedded within customer environments, therefore maintaining strong communication with our team is a cornerstone of our business, ensuring a shared sense of belonging and a supportive culture. We are committed to a multi-channel approach that ensures timely, engaging, and inclusive communication at various intervals. This includes real-time updates via WhatsApp, the weekly e-newsletter, One Voice, the monthly ‘One Town Hall’ via Teams, virtual Lunch and Learn sessions that focus on development, and Face-to-Face events that bring the team together to collaborate and celebrate success. This structured approach ensures that our team feels connected, informed, and valued, regardless of location, and enables us to sustain the collaborative culture that drives our success.
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