C aleb, Suzanne, can you please tell the readers how Bowers Construction came to be? CB: In 2014, the housing market was particularly slow and I was laid off as project manager for another custom home builder in the HRM. The very next day, Bowers Construction was incorporated. Suzanne brought her past expertise as a realtor in new con- struction condos, marketing and com- munications expert and design lover – and supportive partner – and we struck a fine balance to get started in West Bedford right on our very own great street. Caleb, what makes your vision and approach unique in the world of luxury home design and construc- tion? CB: Yes we strive to stand out visually - but we are all about the clients. We offer a full team of support because ultimately our goal is to create the vision our clients have had from the beginning and develop a strong rela- tionship and reputation along the way. We don’t want to see you at closing day and never again. We want to hand you those keys, and then be around to answer any questions and follow through. We want you to refer us; we want to build your next home and all your future homes. But if that’s not possible, we want to know you’re doing great and want to have your respect. We understand the pressure and stress that can be involved for our clients and our main focus is to make it an enjoy- able experience – a trustworthy one. We started out building for neighbours and that speaks to how we work. We imagine bumping into you ten times a week. Done right, it should be a respect-building relationship. Tell us more about how “Invites you home” got associated with the Bowers Construction brand? SB : We hoped it would ring loud and clear that we want your build process to be a warm, welcoming one. We’re not throwing you into a house we slapped together – we’re very humbly and cor- dially inviting you inside the home you’ve always wanted so you can find
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APRIL 2017 • SPOTLIGHT ON BUSINESS MAGAZINE
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