happy while keeping the weekend soccer field warrior in mind. If you’ve ever taken a fully loaded cooler full of bever- ages and ice you are looking at nearly 100 pounds of lifting. Rovr decided you need wheels to help. 8 inch all-terrain tires mounted on five spoke hubs that allow you to pull your cooler over the roughest terrain. Rovr’s owner Tom DeFran- cia said he wanted, “looking for something that was both all terrain and would have good glide, as well as being very durable.” Biking enthusiasts will be happy to know there is a model designed specifically for you and your road trips. The Bikr model is ready to hitch to the back of your bike for that long weekend journey, trip to the grocery store, or just a picnic park. DeFrancia noted he is found another use for the biking model. When he is forced into satellite parking lots for the big NFL football game, he flips down an aluminum handle and with the help of another person they can tow the cooler to the main parking lot first class tailgating. These coolers state cold for as long as you need them. They are equivalent to the top models in their class. The largest section is based entirely on food and beverage with the capacity to hold 60 cans of your favorite drink and the 20 pounds of ice needed to cool it. Their side compartments that will hold larger bottled drinks and are designed specifically for things like wine. The center compartment can hold enough ice to safely store 50 quarter pound burgers for the day. Alternatively, it will also will hold four full bottles of liquor. They didn’t scrimp on comfort either with cup holders con- veniently placed on top of the cooler as well as a cutting board that can be removed and mounted on the side for better use. There’s also a popup bin for bringing your umbrella and your chairs.
By Jamie Barrie B everage companies love images of their products being consumed on a warm day by thirsty, active people. Central to these campaigns are often ice filled coolers in a variety of outdoor environments. That’s the idea, the reality is often different. Bulky coolers that are too small and difficult to handle dominate soccer field parking lots, wilderness picnic trails and tailgates in stadium parking lots. Rovr products wants to change this. This company recog- nizes people have diverse lives and need coolers that can change with them. Rovr is focused entirely on mobility. The tough part is making the case for a $500 cooler.
Rovr is attempting to make the rugged mountaineers
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APRIL 2017 • SPOTLIGHT ON BUSINESS MAGAZINE
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