Appendix F
2022 Community Interest and Opinion Survey
NPD Esteem
Its current ratings far surpasses 2013 benchmarks from similar Districts and overall statewide levels for local park agencies.
NPD Esteem Over Time and Compared to Benchmarks
Avg. (mean) Rating:
8.4
7.7
7.9
8.2
7.2
7.8
Highest Regard (9-10)
35%
36%
41%
46%
49%
52%
95%
85% Favorable
92% 86%
Very Positive (8)
70% 82%
18%
28%
25%
Somewhat Positive (6-7)
20%
24%
22%
28%
Neutral (5)
22%
16%
20%
19%
15%
15%
7% 8%
14%
5% 9%
Negative Esteem (0-4)
6%
9%
4%
4%
NPD (2009)
NPD (2012)
NPD (2017)
NPD (2022)
Statewide Benchmark (2013)
Similar PD Benchmark (2013)
Q2. Please rate your overall opinion of each group or agency in your community on a 0-10 scale (0=dislike completely, 5=neutral, 10=highest regard). Q2. [2022] Please rate your overall opinion of the Naperville Park District. (0=completely dislike, 5=neutral, 10=highest regard). Percentages under 4% are not reported. * 2013 benchmark comparisons with communities similar to Naperville in terms of population size and demographics: Fox Valley Park District (Aurora), Evanston, Arlington Heights, Schaumburg, Bolingbrook, Palatine, Skokie, and Des Plaines.
20
130 Naperville Park District | 2023 MASTER PLAN
Made with FlippingBook - Share PDF online