Appendix F
2022 Community Interest and Opinion Survey
Split Halves: Support/Oppose Potential Initiatives
Willingness-to-pay questions were tested for three potential NPD initiatives (open space acquisition, recreational facility in south Naperville, new indoor pool). Half of the respondents were asked about paying higher fees, the rest about paying higher taxes. Regardless of the “fee vs. taxes” option, roughly three-in-four residents express strongest support for an indoor pool and/or more open space acquisition. A new recreation facility in south Naperville received nearly as much support, with roughly 2:1 favoring higher taxes or fees to cover the cost. Please note: These questions provide a very broad sense of public support for these initiatives. Opinion will obviously shift or hold if a specific proposal should move forward (depending on specifics like project scope, location/proximity/accessibility, cost impact on typical user/resident, impact on local area, etc.).
Support Levels for Potential NPD Initiatives (split halves: “higher fees” vs. “higher taxes”)
68%
32%
Higher Fees
Building an indoor pool which may include an open pool for recreation, swim lessons and group exercise, a warm water therapy pool for seniors, lanes for lap swimming, and/or a splash water park for children - If it means: Building a recreation facility in south Naperville that includes gym space, program space, a fitness center, and an indoor walk/jog track - If it means: Buying additional property to provide more parks and recreational opportunities in Naperville - If it means:
65%
35%
Higher Taxes
78%
22%
Higher Fees
80%
20%
Higher Taxes
77%
23%
Higher Fees
73%
27%
Higher Taxes
Overall Oppose Overall Support
73
183
Naperville Park District | 2023 MASTER PLAN
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