Appendix F
2022 Community Interest and Opinion Survey
Current NPD Information Channel Sources
The District website remains by far the primary source of NPD information among residents, even more so than in 2017. The next most popular source (a distant second at 38%) is the digital Program Guide on the website.
Most Used Sources for Naperville Park District Information
Both the website (75% overall) and the digital guide (38%) are mentioned most often among:
Website Digital Guide
75%
NPD website
68%
83% 53%
• Ages 35-44
• Households with children 83% 47% • Asian American residents 93% 55%
38%
NPD's digital (on website) quarterly Program Guide Other NPD mailing/ newsletter Word of Mouth from family/ friends/neighbors Social media (Facebook, Twitter, etc.)
30%
Reliance on NPD mailings and newsletters has also grown since 2017 (from 20% to 30%), most often among:
20%
23%
23%
NPD Mailings/ Newsletters
18%
42% 36%
• Older adults over age 65 • Long-term residents (30+ yrs.)
11%
10%
Local newspaper (print or online)
36% (vs. 23% of men)
• Women
12%
10%
Naperville Public Library
Men tend to rely more on word of mouth (30%, vs. 18% of women) Social media usage is also on the rise, and is most often cited by:
19%
7%
Call the NPD main office or facility
10%
3%
Other source(s)
Social Media
29% 30%
• Younger adults under age 45 • New residents (<5 years)
2022 2017
1%
Other website
Q28. In general, when you seek information about the Naperville Park District and its programs, parks, facilities, or services, from what sources do you get that information?
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Naperville Park District | 2023 MASTER PLAN
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