Appendix F
2022 Community Interest and Opinion Survey
Preferred NPD Information Channel
By at least a 2:1 margin, the NPD website remains the most preferred single source of District information. Another 18% prefer the digital Program Guide as their main source.
Those most likely to rely on the website:
Website
Preferred Sources for NPD Information
59% 47% 42%
• Lived in Naperville 10-19 yrs. • Older residents: Ages 55-64 Ages 65+
NPD website
37%
NPD digital (on website) quarterly Program Guide
Slightly longer-term Naperville residents of 20-29 years are more inclined to identify the digital Program Guide as their top source (28%). The newest residents (less than 5 years in Naperville) more often than average cite the following as their main source: Calling an NPD office (22%, vs. 12% overall) Using social media (16%, vs. 8% overall), along with the youngest adults under age 35 (16%)
18%
Other NPD mailings/newsletters
15%
Call NPD main office or facility
12%
Social media
8%
Local newspaper (print or online)
4%
Naperville Public Library
2%
Word of mouth from family/friends/neighbors
1%
Going to the local public library (12%, vs. 2% overall)
Other source(s)
2%
86
Q29. Please select your most preferred source when seeking information about the Park District.
196 Naperville Park District | 2023 MASTER PLAN
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