2023 Master Plan

Appendix I

Non-Tax Revenue Plan

Since opening in August 2016 program participation and memberships at the Fort Hill Activity Center has grown significantly. Through March 2019, memberships at the facility have increased in 31 of the facility’s 33 months of operation, with over 5,700 fitness members reported at the end of the 1 st quarter 2019. In addition to regular fitness memberships the facility has over 2,200 memberships that individuals, primarily seniors, receive through healthcare providers. Open gym use at the facility, as well as group exercise classes, continue to remain very popular with several classes and open gym times reaching capacity throughout the year. In 2019 the Park District will complete an expansion of the facility, adding approximately 4,000 square feet of studio space to support operations. The space will allow the facility to relocate classes from the multipurpose rooms to a space that is more conducive for group exercise. It will also allow for the multipurpose rooms to be available more often for other recreation programs and rentals. The 2019 budget shows a slight decline in revenue, however. This is due to the fact that the budget was completed prior to the 2018 year end, which achieved higher revenue than anticipated. First quarter 2019 revenues are ahead of 2018, therefore it is expected that 2019 revenues will exceed budget and continue to demonstrate growth in Charges for Services.

CHARGES FOR SERVICES - CENTENNIAL BEACH

$1,000,000 $1,050,000 $1,100,000 $1,150,000

$700,000 $750,000 $800,000 $850,000 $900,000 $950,000

2014

2015

2016

2017

2018

2019 Budget

Centennial Beach Charges for Services represent revenues associated with memberships, daily admissions, and aquatic programs. The performance of the facility is heavily weather dependent, and changes within facility revenues are often times associated with variations in summer weather. Since 2014, small increases in the pricing of season memberships and daily admissions has contributed to the growth in revenue. In 2016 the Park District split the resident and nonresident daily fees into a daily fee for youth, and a daily fee for adults. Residents continue to pay a reduced rate, and the change resulted in increased revenue from daily admissions. Season pass pricing increased slightly in 2018, which was the first increase in several years. The projected increase in Charges for Services in 2019 is due to scheduled increases in daily admission fees. In 2018 the facility experienced a shortage of lifeguards, requiring the Park District to evaluate lifeguard wages and implement increased wages in 2019 to attract and retain more personnel. Daily admission fees were increased to offset additional expenses associated with the wages. Budgeted revenues for the facility consider pricing increases in addition to using a 3-year average for attendance.

7 Naperville Park District Non-Tax Revenue Plan Adopted: 4-12-12, Last Revised 9-12-2019

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Naperville Park District | 2023 MASTER PLAN

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