Appendix I
Non-Tax Revenue Plan
CHARGES FOR SERVICES - GOLF
$2,800,000
$2,700,000
$2,600,000
$2,500,000
$2,400,000
$2,300,000
$2,200,000
2014
2015
2016
2017
2018
2019 Budget
Golf Charges for Services represent revenues associated with green and cart fees, driving range, concessions, merchandise sales and golf programs. Golf overall revenues were down in 2018 due to poor weather significantly reducing playable days. Golf, concession and cart revenues were down, with the significant number of rain days limiting play. Revenues from driving range and merchandise sales remained steady, as the expanded and renovated practice area at Springbrook provided higher range sales and improved merchandising helped drive more sales, even with reduced rounds. For 2018, the District changed the POS provider for the golf courses, allowing golf to control pricing and expand marketing. The projected revenues for 2019 were based off a 3-year average. Charges for Services Objectives Implement the Fees & Charges Policy Manual Implement the Recreation Programming Plan and associated objectives within the Plan Identify opportunities to expand programs with waitlists, such as gymnastics and youth basketball Retain members at the Fort Hill Activity Center and continue growing the membership program Identify opportunities to increase revenue at the Knoch Knolls Nature Center Adjust facility and program fees to support the initiative to attract and retain part-time and seasonal employees Continue to grow golf merchandise sales Utilize targeted marketing for golf to increase rounds and program revenues
8 Naperville Park District Non-Tax Revenue Plan Adopted: 4-12-12, Last Revised 9-12-2019
266 Naperville Park District | 2023 MASTER PLAN
Made with FlippingBook - Share PDF online