Appendix I
Non-Tax Revenue Plan
Interest Income Summary As noted above, the interest rate environment and income to the District has remained low from 2014-2017. The District has seen a favorable increase in interest earnings in 2018 based on increase to short term rates. In 2019 the anticipated increase is based on a modest increase in rates and an increase in the amount of investable funds on hand. Interest Income Objectives • Maximize interest earning under the parameters of the District’s Investment Policy. • Conduct a monthly review of the District’s investment portfolio.
SPONSORSHIPS
$- $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000
2014
2015
2016
2017
2018
2019 Budget
Sponsorships Summary Since the early 2000s the District has sought to generate alternative revenue through partnerships with community-based businesses. These relationships and their purpose have evolved over the course of the past 15+ years and the number of sponsors we have on board has grown tremendously. Sponsors benefit from visibility and connection through our well-known and respected brand. Additionally, as a result of our partnerships, residents and guests often benefit from an enhanced experience at an event or through a program. The sponsorship program continues to grow year after year, not only through an increase in revenue, but also an increase in the number of community partners we have. In 2017, a local car dealer signed a 3-year contract that helped provide 20-25% of the District’s sponsorship revenue. In addition, the District has several hospitals/health facilities on board that support the District through significant contracts. Sponsorship revenue continues to increase steadily since 2012 and the District has benefited from the program’s tremendous growth with more than 80 community partnerships currently in existence. As key long-term relationships are formed, sponsorship revenues are expected to continue to grow. The 2019 budget shows a slight decline in revenue, however this is due to the fact that the budget was completed prior to the 2018 year end, which achieved higher revenue than anticipated. It is expected that 2019 revenues will exceed budget. It’s important to note that sponsorship dollars are tracked separately from banner production, print and web advertising, golf sponsorship and in-kind partnerships. The overall dollars received for sponsorships and advertising totaled $156,170 in 2015, $161,032 in 2016, $205,035 in 2017, and
13 Naperville Park District Non-Tax Revenue Plan Adopted: 4-12-12, Last Revised 9-12-2019
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Naperville Park District | 2023 MASTER PLAN
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