Appendix K
Recreation Programming Plan
The result of the sessions was the development of a new mission statement and a list of goals aligned with the District ’ s mission. All goals were reviewed and prioritized by the Board of Commissioners during the months of January and February 2018 and formally approved by the Board on March 8, 2018. Strategic Plan goals that directly involve the Recreation Department are provided below and are incorporated as action items within the Recreation Programming Plan.
STRATEGIC PLAN GOALS Project Initiation: Q2, 2017 Launch the Park District’s Master Plan
Project Initiation: Q1, 2018 Implement the 2018-2020 Strategic Plan Develop Three-Year Financial Plan Identify and promote ways that the District is acting as a central Contributor and collaborator to alleviating problems in the community and look for new opportunities to fill this role Enhance connectivity with customers through persistent evaluation of means and methods of communication
Project Initiation: Q2, 2018 Update and implement the District’s Non -tax Revenue and Resource Plan Develop a community-wide engagement strategy Implement the District’s Master Plan over the next 5 years Enhance and expand the use of data-driven decision making practices
Project Initiation: Q3, 2018 Develop a long-term strategy for South Naperville indoor facility (95 th Street) Remain versatile and responsive to community needs by regularly conducting community surveys and reestablishing a citizen advisory committee Project Initiation: Q3, 2019 Implement a well-framed community engagement strategy to identify ways of engaging residents across all demographic groups
Recreation Programming Plan Guide:
Support and achieve goals within the Strategic Plan.
Initiative/Frequency: Develop and achieve Department goals in support of the Strategic Plan – On an Annual Basis
1.3.3 NAPERVILLE PARK DISTRICT - MARKETING PLAN The Naperville Park District’s Strategic Marketing plan was developed in line with the organization’s Strategic Plan and with input from the Community Interest & Opinion Survey and department directors. The plan outlines marketing strategies and tactics in addition to public relations and promotions that will be engaged to foster a consistent brand and image and support increased participation and revenue generation for the District. The plan not only guides the District in communicating the recreational opportunities that are at the community’s disposal, but also assists with the community education for leisure process by supporting the need to explain how various programs and recreational opportunities benefit participants.
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Naperville Park District Recreation Programming Plan
Updated and Approved 2/11/21
328 Naperville Park District | 2023 MASTER PLAN
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