SPICED PECAN PIE BARS
At CHB, we know that leads and your brand are everything. In today’s technology-filled world, social media has become essential for businesses to connect with their target audience, build brand awareness, and generate leads. As a broker, leveraging social media can significantly boost your business’s visibility and credibility in the competitive market. Here are four practical ways to use social media to grow your broker business. Pinpoint Your Target Audience Before diving into marketing on social media, you must identify your target audience. Who are your ideal clients? What are their preferences and pain points? Tailor your messaging and content to resonate with this group of potential customers, ensuring you deliver value and address their needs. Choose the Right Platforms Unlock Your Broker Business Potential USE SOCIAL MEDIA TO CONNECT AND GROW
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INGREDIENTS Crust • 3 cups all-purpose flour • 1 cup cold unsalted butter, cubed • 3/4 cup powdered sugar • 1 tsp salt
Filling • 4 eggs • 1 cup corn syrup • 2/3 cup packed light brown sugar • 1/2 cup honey
• 1/4 cup all-purpose flour • 1/4 cup melted butter • 1 tsp ground cinnamon • 1/2 tsp salt • 1/2 tsp ground ginger • 3 cups chopped pecans
DIRECTIONS
1. Preheat oven to 350 F. Use baking spray to grease a 13x9-inch pan before lining with parchment paper. 2. In a food processor, blend crust ingredients until a crumble forms. Press mixture into pan. Bake until light golden brown, about 20 minutes (crust will have cracks). 3. In a bowl, whisk all filling ingredients (except pecans) together until smooth. Stir in pecans and pour over crust. Bake until set, around 30 minutes, then let cool completely in pan.
Instead of spreading yourself thin across social media platforms, focus on those most relevant to your target audience and business. Where are these people most active? While Facebook and Instagram are popular, LinkedIn or Twitter may work better for your business! Optimize Your Profiles Ensure your profiles on each platform are professional and consistent with your brand. Use high-quality images and include a compelling and clear biography with contact information. A trustworthy and professional profile will make a great impression on potential clients. Share Valuable Content You want to position yourself as an industry expert by sharing valuable and relevant content. Create blog posts, videos, and infographics that offer insight into the current market, specials, or trends. Engaging and informative content will attract your target audience and encourage them to follow and engage with your posts. Don’t miss out on the great opportunity that social media provides to reach current and potential clients! Leverage social media to benefit your broker business today!
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PSA: CHB has improved our data security with Virtru and SharePoint! Upcoming Event: Mark your calendar! The AACFB Commercial Financing Expo 2023 is on Sept. 20-21 in Orlando, Florida!
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