Harvey Nichols Beauty / Virgile + Partners

Re-imaging an icon A new store design by Virgile + Partners

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The portal to the Harvey Nichols brand, the Ground Floor of the iconic flagship store reinforces the idea of a new style of luxury with a twist Continuing with the complete re-design of their Knightsbridge store, and as part of our successful partnership with Harvey Nichols, our task was to re-imagine the first port of call to the store visit, integrating Beauty, Fashion Accessories and Jewellery, introducing a coherent and integrated approach, dissolving barriers and encouraging visitors to explore the offer. The brand tone of voice and the feeling of luxury have been turned up, adding glamour to the experience with a sense of coolness and refinement. Style, energy, creativity and services is what the Ground Floor aims to encompass in one glimpse. Please, have a quick look at the completed project, we hope you enjoy the tour.

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A beauty playground in the heart of Knightsbridge. ” “ SUNDAY TIMES

P L A Y G

O U N D

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Apioneering and unrivaled new beauty destination in London.” “ LUXURY DAILY

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Breaking away from the traditional model of beauty.” “ LUXURY DAILY

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I N D U L

E N C E

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If I could stil now, I proba LUXURY LOND

be there right ly would be.” N

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Amake-upmecca.” “ LUXURY LONDON

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S E N

E S

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It resembles a patisserie, with tiers of tempting delicacies. ” “ LUXURY LONDON

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I N F I

N I T Y

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V I S

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An unusual strong contrasting effect identified with the renewed style of the brand.” “ RETAIL FOCUS

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It feels more like an art exhibition than a retail display.” “ THE INDUSTRY

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E L E G

N C E

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Reinterprets the idea of what luxury means today.” “ RETAIL FOCUS

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It’s all about service.” “ RETAIL FOCUS

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A B O U T U S

The retail, hotels and restaurant design specialist Virgile + Partners is an integrated offer within the Imagination Group. Created in 1990 it has established a sound reputation for their innovative and personal approach to design. The design team operates from its London west-end base, integrating interior designers, brand strategists, architects, graphic / digital designers and has presence in the Imagination global network of offices operating in the Americas, Asia Pacific and the Middle East.

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CONTACT Carlos Virgile Global Head of Retail &Hotels E carlos.virgile@virgileandpartners.com T +44 (0) 20 7323 3300 Virgile + Partners 25 Store Street South Crescent LondonWC1E 7BL www.virgileandpartners.com

Virgile + Partners Photography: Ed Reeve

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