Harvey Nichols Beauty / Virgile + Partners

The portal to the Harvey Nichols brand, the Ground Floor of the iconic flagship store reinforces the idea of a new style of luxury with a twist Continuing with the complete re-design of their Knightsbridge store, and as part of our successful partnership with Harvey Nichols, our task was to re-imagine the first port of call to the store visit, integrating Beauty, Fashion Accessories and Jewellery, introducing a coherent and integrated approach, dissolving barriers and encouraging visitors to explore the offer. The brand tone of voice and the feeling of luxury have been turned up, adding glamour to the experience with a sense of coolness and refinement. Style, energy, creativity and services is what the Ground Floor aims to encompass in one glimpse. Please, have a quick look at the completed project, we hope you enjoy the tour.

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