DIRECTIONAL EXPERTS
MAISHA BAHATI Maisha Bahati is the CEO of Crystal Nugs, a Sacramento cannabis retailer that started as the city’s first Black- and woman‑owned delivery service. In 2023 she opened Sacramento’s first Black woman‑owned dispensary, expanding Crystal Nugs from delivery to a flagship storefront in Midtown. A champion for social equity and local entrepreneurship, Bahati also holds a state cannabis event organizer license and has been preparing an on‑site consumption lounge as Sacramento rolls out its new pilot program. JASON MCKNIGHT Jason McKnight leads Green Label Rx, the social‑equity cannabis company he founded after years as a legacy cultivator. In 2024 he debuted Green Label’s first retail storefront in Canoga Park, advancing the company’s vertically integrated model. McKnight has spoken openly about surviving the War on Drugs; the City of Los Angeles has spotlighted his trajectory from incarceration to operating significant cultivation (≈22,000 sq ft) and manufacturing (≈10,000 sq ft) alongside distribution.
TIANA WOODRUFF
Tiana Woodruff is a social‑equity operator and the founder/CEO of Queen Mary, a California‑born brand designing “daily‑use” cannabis for women’s wellness. Woodruff entered the industry as a Los Angeles delivery driver in 2016, later applying through the city’s Social Equity Program; when she wasn’t selected for retail, she built a brand instead —grounded in her family’s experience with prescription‑drug addiction. She now serves on the Minority Cannabis Business Association board and, in 2025, brought Queen Mary to Colorado, where the brand holds a social‑equity license in the state.
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