DIRECTIONAL EXPERTS RAMON GARCIA
Ramon M. Garcia is a social‑equity operator and supply‑chain builder best known as co‑creator of the National Equity Trade Certification and co‑founder of the Equity Trade Network. A second‑generation cultivator, Garcia also co‑founded Sanctuary Farms and leads Padre Mu, an Oakland‑based delivery and distribution business. His work focuses on getting certified equity brands onto retail shelves and helping consumers “vote with their dollars.” Garcia has advised statewide distributors and industry groups, serving on DEI committees for the Cannabis Distributors Association and NCIA. VICTORIA BASSO Victoria Basso brings a rare mix of science, operations, and culture to California cannabis. As Partner/Operations Manager at AJ’s Cannabis Company, she oversees day‑to‑day brand execution and helps align production with compliance and patient/consumer experience. Basso’s perspective is grounded in lab‑testing: in 2018 she focused on public safety and standards as a licensed testing lab’s sales and accounts manager, experience she now applies to vendor qualification, COA review, and inventory planning. She also created “Colors of Cannabis,” a culture podcast that spotlights women and BIPOC contributors while demystifying products and policy for new consumers.
MADISON SHOCKETY
CADRE is a social‑equity cannabis company founded in Los Angeles and led by CEO Madison Shockley III. The brand combines retail, culture and advocacy—opening CADRE in South L.A. while building a product line and events that foreground equity and community impact. CADRE describes its mission as championing “The People, The Culture, The Revolution,” and showcases strains and collaborations that celebrate Black joy and resilience. Its work sits alongside Shockley’s ongoing policy advocacy to stabilize equity businesses amid high taxes and compliance costs.
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