EMPOWERING COMMUNITIES. DRIVING CHANGE Introduction:
The Los Angeles County Office of Cannabis Management’s Equity Program seeks to foster a sustainable, inclusive, and equitable cannabis industry that benefits all community members. Guided by principles of social, health, and community equity, this outreach initiative builds upon the County’s commitment to empowering communities disproportionately impacted by the war on drugs. Life Development Group brings years of experience partnering with municipalities to implement regulatory frameworks that prioritize social and community equity. This proposal outlines a strategic early education plan designed to raise awareness, promote education, and encourage participation in the County’s Cannabis Social Equity Program. Our Primary Goals: Educate and Empower Potential Social Equity Applicants Through targeted workshops and educational materials, we will provide actionable knowledge on licensing options, business and workforce development resources to help applicants navigate the complexities of the cannabis industry. Strengthen Social Equity Advocacy and Awareness: By addressing the historical injustices of the war on drugs and amplifying the voices of community advocates, we aim to inspire collective action for meaningful equity reform. Promote Community Collaboration Our workshops will highlight the benefits of fostering partnerships between community members, businesses, and local organizations to drive long-term growth and inclusivity in the cannabis industry. An effective grassroots community outreach strategy is critical to ensuring that the program reaches its intended audiences, including potential social equity applicants, community advocates, and individuals from communities disproportionately affected by the war on drugs. By providing participants with a comprehensive set of tools—including a program workbook, educational resources, and practical guidance—this plan equips them to confidently transition into subsequent phases of training. These tools will serve as a foundation for preparing participants for careers and licensure, ensuring they are well-informed and empowered to succeed. At its core, this campaign is about bridging knowledge gaps, building trust, and laying the groundwork for a thriving, equitable cannabis industry.
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