DISTRICT 4 TARGET AREAS
This Early Education Initiative advances the County’s economic development and equity goals by directly engaging communities in unincorporated Los Angeles County most impacted by systemic inequities and the legacy of the War on Drugs. These over-policed and underserved neighborhoods—particularly in West and South Whittier —stand to benefit significantly from the County’s Social Equity Program. By focusing on areas with high levels of illicit cannabis activity and socioeconomic disparities, the initiative aims to inform, empower, and activate participation in the County’s equity efforts. The program will educate more than 300 residents on the key differences between regulated and unregulated cannabis businesses, strengthening public safety awareness while introducing participants to training programs, workforce pathways, and economic opportunities within California’s legal cannabis industry. By increasing community understanding of compliance, consumer protections, and the economic impact of the regulated market, this initiative creates accessible pathways for residents to participate in and benefit from one of the state’s most promising growth sectors. Our campaign will thoughtfully target those specific areas in District 1, identified by the Office of Cannabis Management as disproportionately impacted areas (DIAs).
POTENTIAL WORKSHOP LOCATIONS
Outreach to these audiences will rely on culturally competent and community-centered communications that leverage trusted messengers, including key stakeholders such as CBOs, industry professionals, and grassroots advocates. To ensure maximum accessibility, we will produce campaign materials in English and Spanish.
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